Promotional videos are often the perfect medium for B2B marketing messages. They can help you quickly substantiate the value you bring to your client’s and customer’s bottom line. Video case studies, corporate presentations, trade show videos, EPKs, and more are powerful investments for growing your list of corporate customers.
Work with the well-known Orange County video production company, 336 Productions, for your B2B marketing video production. Trust us as your B2B video agency with every step it takes to create an effective custom video, from writing the script to editing the final cut.
The power of a professionally produced B2B video
(sources below*)
- Increased Engagement: B2B videos can help increase engagement with potential customers. According to Vidyard’s 2021 Video in Business Benchmark Report, the average retention rate for B2B videos is 56%, compared to 33% for B2C videos. Additionally, B2B marketers who use video see 66% more qualified leads per year (Aberdeen Group).
- Improved Conversion Rates: B2B videos can also help improve conversion rates. According to a study by Eyeview, using video on landing pages can increase conversion rates by up to 80%. Another study by Vidyard found that using video in email marketing can increase click-through rates by 300%.
- Greater ROI: Producing B2B marketing videos can result in greater ROI. According to a report by Wyzowl, 83% of businesses say that video provides a good return on investment. Additionally, the same report found that 87% of businesses now use video as a marketing tool.
- Better Brand Awareness: B2B videos can help build brand awareness. According to a report by Forbes, 59% of executives would rather watch a video than read text. Additionally, according to HubSpot, video is the most memorable content type, with 80% of people remembering a video they watched in the last month.
Promote Your Business with Orange County’s
Top B2B Video Production Company
B2B Marketing Video Agency
366 Productions is an award-winning B2B business video production company with 15+ years of experience creating captivating, professional videos. In fact, we’ve won at least one annual industry award every year we’ve been in business.
Why are we the premier video vendor in Orange County? Because our clients appreciate our focus on videos that drive more traffic to their websites, lower their site’s bounce rate, and boost their audience engagement. They understand the goals and metrics we aim for that make business video production services a smart investment.
We create the following kinds of B2B videos:
- Product Demo Videos
- Explainer Videos
- Behind-the-Scenes Videos
- Testimonial Videos
- Brand Videos
- About Us Videos
- Event Videos
- Web Videos
- Case Studies
- Corporate Videos
See the B2B business videos we produced for our previous clients in our video gallery, and read testimonials from some of our past clients.
Let a 5-Star Rated B2B Marketing Video Company in Orange County Lend a Hand
Our team strikes the perfect balance of creativity and professionalism to produce compelling videos that substantiate the value of working with your business and helping you win new accounts.
We provide everything from on-location filming to full motion graphics and 2D/3D animation services and can even work 100% remotely depending on your budget and the needs of your video. Start by scheduling a free consultation with us. We’ll listen to your needs and goals, create a custom proposal and budget, and produce your media project from start to finish.
See Excellent Results from B2B Video Production
Businesses love our B2B video production services because they are cinematic and engaging. And audiences love our videos for the same reasons! Because, at the end of the day, if your video isn’t speaking in the language of your target audience, it will not have the impact that you need it to have. We can ensure your video content is professional, captivating, branded, and most importantly, a success! Our expertise makes the whole process smooth and simple from start to finish.
Frequently Asked Questions
What kind of ROI do B2B marketing videos offer?
Videos are among the most versatile and impactful tools you can use to promote your company. According to Wyzowl, 90% of businesses say video marketing has delivered a good ROI. This is trackable through a range of data points, including engagement metrics such as likes, shares, and reposts, as well as through customer engagement and retention, leads, and sales.
Do I have to be in Orange County to hire 336 Productions for B2B video services?
We work for companies anywhere in the U.S. or even the world and we’ll be able to collaborate with you just as seamlessly. We’re happy to travel to nearby SoCal areas including but not limited to Los Angeles, San Diego, and San Bernardino. We also offer remote video production services under various models. You can ask us to produce polished B2B videos end-to-end, contract us to remotely direct your filming, or even request a production drop-kit to your area so you can do the job yourself.
What should a high-performing B2B video include?
B2B video production is all about effectively setting out solutions to customers’ pain points. You’ll want to inform your audience, but in an engaging manner that keeps them hooked onto the video and prompts them to take some sort of action at the end, such as submitting an inquiry, signing up for a newsletter, signing up for a trial, and so on. Consider enlisting the help of experienced professionals in your project. 336 Production has an established track record of helping clients grow their business with B2B video production services. Contact us to speak with a video expert today.
How long does it take to produce a B2B video with 336 Productions?
That depends on the video in question. The more complex the project and the longer the feedback loops, the more time that adds to the production schedule. At 336 Productions, we strive to meet rushed deadlines and accommodate specific workflow requests that make it easier for you to review the progress and feedback on it. Reach out to us for an estimate of how long your B2B marketing video production project will take.
Sources:
- Vidyard’s 2021 Video in Business Benchmark Report: https://www.vidyard.com/business-video-benchmarks/
- Aberdeen Group’s “The ROI of Video in B2B Marketing” report: https://bizibl.com/marketing/download/aberdeen-analysing-roi-video-marketing
- Wyzowl’s “6 Ways to Increase Your Conversion Rate With Video In 2023”
https://www.wyzowl.com/increasing-conversion-rates-with-video/ - Wyzowl’s “The State of Video Marketing 2021” report: https://www.wyzowl.com/state-of-video-marketing-2021/
- Forbes’ “Why Video Must Be Your Go-To Marketing Strategy” article: https://www.forbes.com/sites/henrydevries/2022/03/25/why-video-must-be-your-go-to-marketing-strategy/?sh=432bf45b1f83
- HubSpot’s “The Ultimate List of Marketing Statistics for 2021” article: https://www.hubspot.com/marketing-statistics
