Why Consumers Are Shifting Towards Short Videos

By April 12, 2018No Comments

What do Tasty, Tastemade and Cooking Panda have in common? They’re all known for their snack-sized recipes and engaging content!

Short videos are becoming more and more popular and everyone on social media is sharing these 30-second-to-1-minute videos with their followers and friends.

But why? What’s all the buzz about? Here’s what you should know:

They Get to the Point

While it’s good to go into details, sometimes people just want the most concise version of the message.  Also, to put it simply, people have shorter attention spans than ever.

Many won’t wait 3 minutes for the video to get to the point. The main reason why short videos are becoming popular is because they don’t consume a lot of your time.

They are bite-sized so you can consume them easily as well.

They’re Simple

Another thing about these videos is that they are simple and to-the-point.

Since they get to the point easily, you don’t have to skip any part. In a nutshell, they are summarized; everything you need to know about a product or service fits a 1 minute video.

They’re Shareable

What makes these videos highly shareable is that they are simple, short, and easy to relate to.  The short duration makes them engaging and contributes to the viral nature of their content.

Video content is extremely important for brands to establish a name for themselves. Through interactive and engaging videos, brands can not only grab the attention of potential consumers, they can also educate them about the value of their services.

When consumers learn about the brand they are investing in, they can make wise, educated decisions. If they are satisfied with the services they are investing in, they will recommend them to their friends and family.

These are just some of the perks of short videos and why brands should shift their focus to creating content that is short and easy to follow.

But to create a stunning corporate video, it’s important to have a good video marketing strategy.

This is where 336 Productions comes in. As professionals, we know all the ins and outs of the industry. We’re well-aware of the latest trends, and can help your brand establish itself in the market.

Whether it’s a case study video, product video, B2B marketing video, presentation video, trade show video, or a corporate video, feel free to reach out to us for a consultation.