So you’ve finally made a video to expand your business/services. Great! But now you’ve hit the crux of the matter, that is to say, how are you going to promote it? Wishing for it to be an instant success, or for it to go ‘viral’ isn’t enough, you will have to take steps that will effectively promote your video and turn views into dollars.
Once upon a time, that might’ve been a very arduous process, but thankfully, now there are many tools and techniques at your disposal which you can utilize to promote your video across the web.
Stick around to read some very simple tips that will help your video gain more exposure, which, in turn, will gain it more views.
1. Utilize Video Sites to the Max
If you don’t have a profile setup on a video sharing site then you 
are already way behind on the promotion game. Sites like Youtube and Vimeo can bring in numerous viewers almost instantly.
Though, to be honest, this might require a little more work on your behalf then just sharing a link on Facebook or Twitter. You need to join other networks and watch other videos. Share through comments your thoughts about the video and encourage people to watch your video and share their thoughts in return. This will generate interest in your video and boost up the number of views. You can also try looking for similar videos and suggest in comments that if the viewers like that video, then they might want to give your video a try too.
2. Focus on the Niche Communities
You need to activity locate and get in touch with online niche 
communities or with other online communities that represent your customer/clients. For examples, if your business is all about art supplies then you should search for art supplies forums, artist forums, art student forums, and other forums that relate to what you are trying to sell.
Ask them to promote your video or to simply talk about it. But you must check their sharing policies very carefully, doing that might be on the verge of spamming and you need to avoid that at all cost. You don’t want to be blacklisted from a forum.
3. Metadata Optimization
Before you even begin to promote your video, you first need to optimize your metadata as it plays a very important role. To boost traffic on your site, you need to optimize text, titles and tags efficiently. This includes adding tags, and most importantly, keywords that people will search for and which will eventually lead them to your video. If you don’t pay attention to tiny details, then there is chance that no one will pay attention to your video and all your hard work would’ve been for naught. So work on metadata optimization right now!
Work on incorporating these tips and measure them against your old video promotion strategies and see which ones work better for you. If your video is produced by a professional video production company, then these promotional strategies will work pretty quickly. To ensure that your online video is the best that it can be, you can contact us anytime. 336 Productions specializes in explainer video, documentaries, training video and so much more in Orange County.
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