In an era where eCommerce giants are tremendously competitive, it’s more difficult for companies to expand their businesses and reach new customers. eCommerce product video is one of the most effective ways to break through the noise and gain a competitive edge in a crowded marketplace.
Most highly successful eCommerce brands rely heavily on videos to explain the benefits of their products and how they work. Many of the best produce an eCommerce video for every new product they sell.
Win New Business with Orange County’s
Top eCommerce Video Production Company
eCommerce Video Production Services
Product demos and other eCommerce videos are a unique opportunity to strategically use videos to address your target audience in a way that speaks directly to them. Our eCommerce video production services here at 336 Productions afford you the opportunity to get creative with your marketing strategies through elements like storytelling and motion graphics. Our services include product photography and videography for a comprehensive
Branded for your business, we can create videos in a variety of styles; from humorous narrative commercials to informative animated explainer videos. Whatever concept or style you’re going for, we’re able to execute it. And if you don’t know the exact type or style of video you need yet, we can help you figure it out based on your product, marketing goals, and audience. Here are some of the types of eCommerce videos we create:
Types of eCommerce Marketing Videos
- Product Reveal Videos
- Product Demonstration Videos
- Explainer Videos
- Unboxing Videos
- Comparison Videos
- Testimonial or Case Study Videos
- Product Review Videos
- How-to Videos
- Commercials
Benefits of eCommerce Product Videos
Studies have shown that customers who view eCommerce videos have a much higher conversion rate than those who do not. Product videos help create a critical trust factor that many customers need before they’re willing to buy online. eCommerce product videos are particularly invaluable tools for any company; they help build brand credibility and customer loyalty by demonstrating that your products are well-made and functional.
Increase sales for your eCommerce business with our top-tier video production services. Hire 336 Productions as your product video company and enjoy many of these benefits:
- Engage New Audiences
- Generate New Leads
- Inspire Confidence in Your Products
- Strengthen Brand Awareness
- Build Customer Loyalty and Trust
- Increase Conversion Rates
- Improve SEO
- Increase Time Spent on Your Company Website
- Customize Advertisements to Audience
- Help Your Customers Make Informed Buying Decisions
Product Videos Increase Revenue
Effective and professional product videos are a must-have as part of your marketing strategy. Here are some statistics that show why marketers around the world use the e-commerce video they have produced to entertain, educate, and engage:
- Product videos can increase conversions by up to 80%
- 96% of customers find videos helpful when making purchasing decisions online
- 90% of users say that product videos are helpful in the decision-making process
- Explainer videos can increase website conversions by 20%
- 85% of consumers are more likely to buy a product after watching a video about it
Increase Conversion Rates with our
eCommerce Video Production Services in Orange County
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Apparel
Health and Beauty
Telecommunications
Retail
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Consult with an expert about your project. See how product demos and other eCommerce videos can help you market to your audience more effectively.
Frequently Asked Questions
What kind of ROI does eCommerce video production typically offer?
Video is one of the most powerful tools at your disposal when it comes to last-mile conversion. According to Wyzowl, 82% of people have been persuaded to buy a product and 77% of people have downloaded an app or a piece of software after watching a video about it. You can track this through on-page metrics, particularly if it’s your own eCommerce site, and see the impact of your video production investment after the video is embedded.
Does 336 Productions offer product photography services in addition to videography for eCommerce businesses?
Yes! We offer commercial and product photography services that help elevate your brand. You can expect beautifully shot photos that showcase your products in the best possible light, as well as giving customers a sense of your brand’s individuality and style. From products in their packaging to on-model photography for clothing brands and even lifestyle and social photography to promote your company, we do it all. Contact us to learn more or get started with product photography and videography for your eCommerce business.
Do I need to be in Orange County to hire 336 Productions for product and e-commerce videos?
No, you can be located anywhere in the U.S. or even the world and we’ll be able to collaborate with you just as effectively. We’re happy to travel to nearby locales, including Los Angeles, San Diego, and San Bernardino among others. We also offer a range of remote video production services for your eCommerce company. This includes options like us producing your videos from start to finish or more hybrid models where we assist you either by providing production drop-kits at your location or remotely directing the video filming.
What should a high-performing eCommerce video include?
Effective eCommerce video production is all about showcasing what the text on the page cannot. Highlight your product’s attributes, show it in action, and provide effective USPs to convince your prospect to make that purchase decision. Consider approaching a product video agency to understand the different options you have with eCommerce and produce stellar videos that increase conversions. Contact 336 Productions to get started with your video project.
How long does eCommerce video production take with 336 Productions?
The time taken depends on the complexity of the video project as well as the time taken for feedback and suggestions. At 336 Productions, we can usually accommodate rushed deadlines and offer rapid editing, all while guaranteeing high-quality eCommerce videos. Reach out to us for more information on how long your eCommerce video project might take.
How much does it cost to make an eCommerce video?
The cost of video production depends on the type of video you’re looking to make. Aspects like on-location filming, animation, special effects, music licensing, and more directly affect the cost of the video. We’ve produced videos that have cost our clients anywhere from $3,000 to over $100,000. When you reach out to us to discuss your video project, we’ll take the time to understand what you’re looking to achieve and offer you a quote for eCommerce video production at the outset.
