Educational videos are an indispensable tool for businesses to simplify complex information, engage audiences, and convey value by demonstrating how your products and services work.
At 336 Productions, we strive to encapsulate your vision in the most impactful way for content that resonates and educates. Whether you’re looking for an educational explainer video, long-form or short-form video lecture, or a way to onboard or train your employees, we’ve got you covered. Captivate audiences and build awareness with our educational video production services.
Educational Videos by 336 Productions
Win New Business With California’s Top
Educational Video Company
An Award-Winning Video Production Company
336 Productions is a full-service video production agency that can handle your video from concept to delivery. We’ve been in business for over 15 years, and we’ve been awarded for our work every one of those years. Some of the biggest brands in California and the U.S. trust us to handle their media production needs.
Anticipate superior video content designed to educate your potential customers while seamlessly aligning with your corporate and institutional objectives. Collaborate with our seasoned professionals who excel in educational video production, ensuring your vision is transformed into content that teaches and entertains.
We make it a point to be highly engaged with you throughout the process while making it a simple and fun affair. We’re happy to facilitate custom workflow requests and rushed deadlines, as well as provide flexible payment terms for your video.
Full Video Production Services
Here are some of the common video types we work on that are often used to educate clients, customers, and audiences. Videos of these types can make excellent blended learning content, educating an audience while also fulfilling marketing goals.
- Brand Videos
- Marketing Videos
- Corporate Explainer Videos
- B2B Videos
- Case Study Videos
- Commercials
- Infomercials
- Internal Communications
- Promotional Videos
- Product Demos
- Event Videos
- Training Videos
- Company Videos
- Sales Videos
Benefits of Educational Video Production Services
Educational videos combine creative storytelling with engaging visuals to communicate essential information. They’re a great way to take a deep dive into a concept or product while retaining audience interest throughout. Educational videos are also very versatile in that they can be used by everyone from marketing teams to corporate training departments, nonprofits, educational institutions, and more. They can even be split into multiple releases as microlearning videos to help keep people engaged. Here are some of the common applications of educational video production.
- Corporate Explainer Videos: Educational videos for products and services simplify complex information, making it easier for customers to understand the value proposition. These engaging visuals not only enhance customer comprehension but also contribute to boosting brand awareness and driving sales. Moreover, by fostering a deeper understanding of a company’s offerings, explainer videos can also serve to increase customer satisfaction and loyalty, creating a stronger, longer-lasting relationship between the business and its clients. Often, they harness the power of motion graphics, also known as animated videos.
- Institutional Education Assets: Investing in educational explainer videos enhances the learning experience by breaking down complex concepts and offering students the flexibility to learn at their own pace. These interactive tools standardize teaching while improving academic outcomes and efficiency, thereby providing a cost-effective solution for delivering consistent, high-quality education. All kinds of institutions, from colleges and universities to K-12 programs, upskilling centers, ed-tech startups, and eLearning platforms can all benefit from educational video production.
- Social Impact Videos: Educational videos are often a go-to for nonprofits, government departments, and community organizations when they want to talk about a particularly relevant issue that could use your attention or contribution. From PSAs to donation appeals and localized notices, they are a proven tool to boost audience participation.
- Tutorials: Tutorials are a fairly typical application for educational videos. Companies often use them to help stakeholders use a product or navigate a process more effectively, such as with product tutorials or how-to videos. They are also employed by e-learning platforms to help viewers learn a new skill or routine, such as cooking, music, fitness, web design, coding, and more.
- Training Videos: Educational videos are the perfect fit for activities like employee onboarding, training, re-skilling, and upskilling. As standard reusable assets, training and onboarding videos can help you deliver the information you need without needing to allocate personnel hours. They’re also ideal for remote, asynchronous companies where employees can review the material they need at their convenience.
Regardless of the space you’re in, educational video production can help you level up your outreach efforts and meaningfully connect with your audiences. Here are some of the outcomes our videos have achieved for our clients:
- Improved Audience Engagement
- Increased On-Page Dwell-Time
- Improved Conversion Rates
- Increased Leads and Sales
- Higher Information Retention
- Increased Conceptual Awareness
- Improved Search Ranking
- Increased Revenue
Video Gets Better Results
By every metric, video outperforms other media when it comes to engaging your target audiences, and this is especially true with educational video production. Without video, you’d have to resort to long brochures or even ebooks to impart a similar level of education, which can be a challenge given shorter attention spans.
According to a Hubspot survey, video is the most preferred content format for consumers, and offers the best ROI (49%), with email coming a distant second (28%). It also helps people discover you more easily; a study by Forrester Research indicates that video is over 50 times more likely to feature on the first page of Google results for a query as opposed to links with text-based content.
Reimagine learning and level up your marketing with our educational video production services. Browse through our work, check out our customer testimonials, or schedule a consultation today.
FAQs for Educational Video Production
Should AI be used to produce educational videos?
While some companies may create educational AI videos as a cost-cutting or time-saving measure, how you use AI really matters. It’s possible to generate clips that are obviously fake, and that can really hurt the trust and confidence your audience has in you. We strongly recommend against that.
Here at 336 Productions, we use AI as a tool that enhances human creativity rather than replacing it.
What accessibility features should educational videos include?
Accessibility is especially important for educational videos. They often include features like subtitles, transcripts, audio descriptions, and even multilingual options where needed.
Should educational videos be animated or live-action?
Both formats are effective. Animated motion graphics videos are excellent at simplifying complex ideas and abstract concepts. Live-action videos are best at building trust and human connection.
How do you measure the success of educational videos?
Educational videos share many of the same key performance indicators (KPIs) as other videos, like viewer engagement and watch time. But the biggest and most unique metrics relate to how well your audience learns the content you’re trying to teach.
- Does your audience remember information from the video and act on it?
- If used for workforce training, does the content need any supplemental training to be understood? Does it actually work to speed up the training process?
- If used to educate customers or clients, does it result in fewer support requests?
