With more than 2.41 billion members, it’s become one of the largest social media platforms in the world. Brands are now jumping on the Facebook video marketing bandwagon because of the positive results it has yielded.

In the last 5 years, more and more brands are utilizing Facebook to promote their services. If you’re looking for ways to improve your Facebook video campaigns, here’s what you can do:

Immersive Videos Campaigns With Facebook 360

Facebook has its own video editing features. After you’re done shooting and editing your campaigns, you can split the videos into small clips using Facebook 360. You can even edit them accordingly.

New Videos On Your Page Every Month

Facebook allows you to feature different videos on your brand’s page. Don’t use the same videos over and over again. This is one of the biggest mistakes that brands make. Your featured video may be phenomenal, but your audience also wants something new and exciting.

You should offer your followers something new and creative every month.

In addition to that, you can also ask them questions and have an employee answer them every month. This will help you connect with your target audience and it will humanize your brand.

It’ll show that you care about your customers’ opinions and feedback.

Tell a Story

Use your Facebook cover page to tell your brand’s story. Make sure to keep it short. But focus on what makes your brand stand out among the crowd.

What makes it different? What makes it unique? Why should potential customers choose your brand over your competitors?

Make sure to highlight these points in your cover story video. And if that’s not feasible, you can create a separate video and tag it as a highlight video. This way, it’ll become one of the featured videos of your page.

As a leading video production company in Orange County, we know all the tricks of the trade when it comes to creating lucrative video campaigns.

So, what are you waiting for?

You can also go through our video gallery to get an idea of what we have to offer. And if you have any questions or queries, don’t shy away from reaching out to us!