You already know the importance of video marketing. All one needs to do is Google “Video Production Companies in Southern California” to see the multitude of video companies in Riverside, Los Angeles, Orange County or San Diego. They’re there because those services are in demand! The rapid growth in web video production has completely changed the way businesses market products and services.
A problem arises when companies do not have a video production vendor they can count on to produce quality, effective business and brand videos. Sometimes, to save costs or have greater control over the content produced, companies invest in an in-house video production team. This often proves counter-effective, since in-house production is usually unable to match the quality of productions from companies who specialize in this particular segment alone. When it comes to cost, they suffer again, with economies of scale coming into play.
Here are 5 signs to help you decide whether you need to start looking for a professional video production agency:
You aren’t making videos
A video is being posted every minute of the day. The question to ask yourself is, has my business been able to make a healthy number of videos in the last few months? If the answer is not encouraging, you might want to consider outsourcing.
Your videos aren’t getting positive feedback
After posting a video, have you felt the response from your potential clientele wasn’t too favorable? If this is the case, you’re doing something wrong. Specialized video production companies conduct business with various clients on an everyday basis and have expertise in different industries and how to target them accordingly. Negative publicity or feedback of your video could break the brand.
Your competitors have better videos
It is essential to know what the competitor is doing;their targeting and positioning should be studied carefully. A competitor analysis will show you why the competitor is doing better than you. It could be that your videos are not as entertaining or could be a fault of production. It is better to outsource the video production to a team of professional who have fresh and creative ideas.
You’re not proud of your videos
Are the videos your company has produced in the past ineffective, uncool, disorganized, or a snooze? You can’t expect good feedback from your audience when you yourself aren’t proud of the productions in question.
You need more video, but don’t have the time to produce it
You should be producing multiple videos a year for multiple purposes: to announce a new product, to explain an old one better, to expand the brand, to make an announcement, to introduce people to the team, etc. You have the need but are short on time as you have to focus on the core aspects of your business. It’s high time you outsource video production. You need a dedicated video company who can produce multiple videos a year for you.
At 336 Productions, we believe we’re your best choice for outsourcing video.Whether you need marketing of video production in Riverside or San Diego, we’re here to produce your next video. Contact us to provide all your video production needs at (888) 440-5830
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