Video is the future of online content marketing. Scratch that: video isn’t the future, it’s the now! By 2017 (that’s next year folks), all forms of video will easily account for nearly 69% of consumer internet traffic. Cisco further predicts traffic for video-on-demand will increase three times to that number.
Taking Part In A Trade Show? Online Videos Are An Excellent Tool For Drawing Your Audience In!
According to a report conducted by the Online Publishers Association, 80% of web users remember a video advert and its contents up to 30 days after they visited the website. So imagine you put a short motion-graphics video on your websiteand social media pages teasing what you’ll be doing at an upcoming show: releasing new products, holding a Q & A, holding demos. It will create a buzz for your booth.
If this isn’t an excellent reason to leverage online videos for your company’s promotion at trade show exhibits, we don’t know what is. The best part? You can utilize this effective marketing medium before, during,and even after an event!
More Reasons To Utilize Online Videos At Your Next Trade Show
Besides giving your company an edge when it comes to attracting booth traffic, creating awareness, and securing sales, online videos will:
1. Help Get Your Message Across In A Visually Engaging Way
A picture is worth a thousand words. Just imagine how much more a well-produced online video would be worth. And it’s something to use in your marketing campaign at the trade show! The online video can also be developed to match specific objectives of your trade show. A fun and engaging video will not only attract audience attention, but they’ll participate more willingly.
2. Won’t Leach Your Entire Marketing Budget!
Some companies spend six figures on their trade show booths. You don’t even need five figures to produce an effective video. It comes down to messaging and creativity, which means even a small scale business can afford this marketing strategy for their trade show exhibit. So there’s no reason for you to DIY, as making a video yourself isn’t a good idea if you want to make an impact with your audience.
336 Productions, one of the leading video production companies in Orange County, reiterate the importance of professional video production over DIY. Not only do they have the proper video making tools and software, but also have the necessary experience!
Plus, wouldn’t you prefer spending all your energy and concentration o
n the trade show?
3. You Can Use the Video In Several Different Channels
The screen inside the exhibit booth at trade shows is just one of the screens your video should be on. Now you can easily:
- Embed online videos in emails
- Share them on social networks
- Add them to your website
Basically, online videos can be used in various ways which, in turn, maximizes your business’ exposure and audience viewership. Increase chances of viewership tenfold by giving your trade show video assignment to 336 Productions!
Today’s customers believe in the visual picture more than any other. Provide a creative alternative to your marketing strategy by hiring the experts! Take a look at our extensive portfolio and decide for yourself how video will help you make a splash at your next trade show!
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