Current Corporate Video Trends Being Followed In the Market

By April 6, 2015No Comments

Now that corporate video production is seen as an essential part of a company’s marketing strategy, Orange County, LA and Riverside video production companies see trends in the national market that are also used in their regional markets.

Here is an insight on the current trends being followed in this market!

“Corporate” Industries Using Creative Concepts

Companies considered “umber corporate” like law firms, healthcare institutes, and aerospace companies are now producing videos that are high-concept, or that have a humorous tone. We think this is because they understand an entertaining video is just as important as an informative video. A survey conducted by Cisco stated that about 61% of young executives are likely to focus on business-oriented videos in the next five to ten years, why not make them fun to watch too?

Online Video Traffic

According to another survey, online video traffic is increasing by a fast rate and is likely to do so in the in the next few years. It is forecasted that nearly 70% of consumer traffic on the Internet will be comprised of online videos.

Social Networks

Many people are not likely to visit company websites on a daily basis, but they are likely to use their social network at least once a day. Making a presence on these networks with videos is increasing as consumers tend to relate more to a product or service through this medium. A report from and Dig day indicates that 86% of brands will invest more in video ads as compared to other marketing ventures in the next few years.

Getting Started On Your Corporate Video

With the rise in competition in Orange County, LA and Riverside video production companies, we suggest that you consider our services for your corporate video requirements! It is our belief that video making should be a fun, exciting, collaborative, and organized process. What makes us stand out from our competition is the way we approach the process and treat our clients. Our goal is to provide the best customer service, the best experience, and of course, the best videos!

We adhere to a variety of businesses in the industry, irrespective of the size of the business in question, as our main focusis to stand out based on creativity. Feel free to go through our portfolio or contact us for any questions that you may have and we will be more than happy to be of assistance!