In today’s business landscape, branding is a no-brainer. Businesses won’t go far without making sure their brand story, image, and values are clearly communicated to their demographic. If you’re looking to promote your brand through video content, you’ve come to the right place. In this post, we’ll go over everything you need to know about branded video production – from creating videos that capture your brand’s essence, to understanding the best ways to share and distribute them.

So whether you’re just starting out or looking for ways to take your video marketing strategy up a notch, read on for more!

What Is Branded Video Production?

Branded video production is the process of creating and sharing videos that feature your brand in order to promote awareness and drive sales. This can be done through a variety of channels, including social media, email marketing, and your website.

When done correctly, branded video production can be an extremely effective way to reach new customers and grow your business.

Why Is Branded Video Production Important?

There are a number of reasons why branded video production is so important for businesses. For one, video is an incredibly powerful medium – it’s able to capture attention and engage viewers in a way that other forms of content simply can’t.

Finally, branded videos have been shown to improve conversion rates and ROI, making them a smart investment for any business looking to grow its online presence.

How to Create A Branded Video

Creating a branded video doesn’t have to be complicated or expensive. In fact, with the right approach, it can be quite simple to produce high-quality videos that effectively promote your brand. Here are a few tips to get you started:

  • Start with a strong concept:The first step is to come up with a video concept that is in line with your brand and will resonate with your target audience.
  • Keep it short and sweet:Viewers have short attention spans, so it’s important to keep your videos concise and to the point.
  • Invest in quality:Even if you’re on a tight budget, it’s important to invest in quality production values in order to create a professional and polished final product.
  • Make use of visuals:Use strong visuals to help tell your story and capture attention.

How to Promote Your Branded Video

Once you’ve created your branded video, it’s time to start promoting it! There are a number of ways to do this, but some of the most effective include:

  • Sharing on social media: Social media is a great platform for promoting videos, especially if you have a strong following.
  • Embedding on your website:If you have a website or blog, embedding a video is a great way to get more views.
  • Including in email marketing:Incorporating your video into your email marketing campaigns can help boost click-through rates and conversions.
  • Using paid advertising:Paid advertising, such as through Facebook Ads or Google AdWords, can be a great way to reach a larger audience and get more views on your video.

Don’t know how to start producing your own branded video? 336 Productions is a California-based video production company providing professional services to their clients. We have multiple awards for our excellent services and we also specialize in motion video animation.

We can create sales videos, corporate video production, and even educational videos for our clients. Reach out to us to find out more about our services and the equipment we use.

  • Marlowe Stone

    "Marlowe Stone is the Co-Owner and Co-Founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands.She oversees the day-to-day operations of the business, and also writes, produces, and project manages many of 336's projects.In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation.An Orange County native and Mom to two girls, Marlowe is most happy enjoying time with family and friends."

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