Videos are a unique way for brands to reach out to their audience. But you’ll have the very best results when your videos are impressive and engaging. Your viewers will start to lose interest and stop watching if the content is boring or repetitive. Here’s how you can produce great corporate videos that drive sales and create leads!
1. Be Original
Ensure that your video content is creative and original. Avoid copying others’ ideas; in this day and age, someone is bound to spot any plagiarism, deliberate or unintentional, and call you out on it. Instead, consider the types of commercials that get the most views and ensure no other brand has covered the same perspective before. Great marketing videos always start with great ideas. Give your creatives the license to think out of the box and come up with something new, even if it does push the envelope somewhat.
2. Plan It Out
Good planning and a structured production schedule can make or break a corporate video. A great concept and a solid script are essential starting points. They will set the foundation for everything that is to follow. Once you have that in place, you can start scouting for locations and talent, then planning the production logistics.
On the day of filming, capture b-roll footage so you have extra content to work with during the editing.
3. Choosing Video Subjects
Be selective when hiring actors for your video and set high standards. Choose someone who delivers dialogues naturally. Actors should memorize lines and not become stiff once the camera is rolling. Have them rehearse several times to prevent multiple takes or mispronunciation. If you’re not used to producing corporate videos yourself, you can always hire a great studio to step in and take over the casting process.
4. Set Up Lights
A high-quality video is neither over nor under-exposed. It has just the right lighting to prevent unwanted shadows. Illuminate your video subjects with a three-point lighting setup from various angles. Don’t worry too much about how it impacts the mood of the scene; you can always correct that in post-production. Techniques like color grading can help you enhance the atmosphere and achieve your desired visual mood.
5. Use a Tripod
This can feel like basic advice, but it can prove key to making a great corporate video. Tripods help to keep your videos stable. Get a tripod stand to improve the overall quality of your videos and make them look professional. You can still shoot the video on an iPhone or a high-end smartphone camera if you absolutely want to; just remember to have the supporting equipment ready. Smartphone tripods are easily available and can help you obtain high-quality footage that engages your audience.
6. Implement the Rule of Thirds
A great way to obtain a quality marketing or corporate video is to follow the rule of thirds. This involves splitting your video into thirds: off-center, vertically, and horizontally. This gives you something like a tic-tac-toe board overlaying your screen. Analyze where the lines intersect; this will tell you how best to position your key subject elements. Doing so will create life and movement in your shot, which a centered shot would not!
7. Align the Flow of the Video
The video’s pacing, structure, and tone must have an emotional and effective influence on your audience. Convey a compelling story and build drama and tension to keep your audience hooked till the end! If you have a good script, you’re well on your way to achieving that. Ensure there is a good mix of entertainment value and promotional messaging throughout the piece and include an enticing call-to-action to round off what is bound to be a great corporate or marketing video.
8. Optimize Your Video For The Viewing Platform
Each platform requires different specifications. Whether you’re creating a video for YouTube, Facebook, or a website, be mindful of the platform. For example, use captions for Facebook videos as most individuals watch them with turned-off volume. For YouTube, ensure the first thirty seconds of the video are interesting to make it count as a view. If you’re releasing it on TikTok, Instagram, or even as a YouTube Short, you’ll need to film it vertically.
Level Up Video Production Quality With 336 Productions
Corporate videos are only great when they perform well. Partner with a proven, award-winning production studio like 336 Productions in OC, California. Expand your reach, increase leads, and boost sales with bespoke video assets. Browse our portfolio or our customer testimonials for more information. Follow our blog for more tips on making great marketing and business videos.
Reach out to us to get started with your video project today.
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