Following trends is something that anyone can do, but if you want to go beyond that and grow your Instagram following organically, just posting aesthetic photos on a loop won’t do. Businesses are hiring video vendors and churning out promotional videos to drive sales, but they often neglect that just info dumping a potential client isn’t the right way to create a video to keep them hooked.

This blog explores how you need to go down the reels path and make your brand (or your account) grow by leaps and bounds. Continue reading to find out.

Educate Your Followers

People often love to learn about new things that are in line with their interests. So, get ready to shoot an educational video for your IGTV (or the recent format, reels).  Whether you run a small business that sells organic fruity deodorants or are a self-learned make-up artist, your followers are people who have an interest in what you do. Use that to your advantage and lure them into the fascinating process of step-by-step glossy makeup for a night out with your girls, or take them behind the scenes to show the deodorant-making process.

Make It Visually Appealing

The more visually appealing a video is, the more views it will get. How is that supposed to work, you ask? Well, let’s break it down for you. When visuals fascinate the viewer or are good enough to hold their attention for some time, the algorithm of the app will automatically mark the video interesting. Once that happens, Instagram starts showing it to other viewers as well.

 A woman sitting in front of a laptop with her head in her hands

Interesting visuals appeal to the audience, but that doesn’t mean you have to be good at graphic designing or video editing. Just make sure you film the video in a clean and tidy space, preferably with a beautiful background.

Explore What’s Trending

Although it’s not the only thing that guarantees views, following trends will take you one step closer to the popular crowd of Instagram. So, you must keep an eye out for what’s currently trending and do your best to participate in the challenges. Often, they’re pretty easy to do and barely take more than a few minutes of your time.

Go HD with the Help of Video Vendors

Low-quality videos that are blurry or pixilated rarely get the recognition they deserve, no matter how creative or engaging they are. This is why hiring a video vendor to do the job for you is highly encouraged.

336 Productions is a video production company based in Orange County, and we can help you film everything from corporate videos to educational videos and legal videos in HD. To learn more about our services, get in touch with us today.


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