Small businesses often have to do most things right to succeed or grow at the pace they aim for. One of the most crucial aspects of the success and growth of a small business is the way it markets itself, its product, or its services.

There are several tactics a small business can apply in accordance with its target market and recent times and trends. In this blog, we’ll list down some marketing tactics that can be very useful for small businesses.

Social Media Marketing

A brand or business presence on social media these days is very crucial. The modern age belongs to social media, and it’s one of the main channels through which the majority of people get their information and subsequently make decisions based on that information.

A positive brand image on social media can drive sales for small businesses and attract more customers by communicating its messages in a better and more conversational way. It’s also one of the fastest ways to grow. Facebook, Instagram, and Twitter are some of the most popular social media platforms brands of all sizes can capitalize on.

Webinars and Events

In order to make your business known to more people, host webinars and try and speak at events regarding your business. The more audience you reach, the better it is for your business. If your business’s target market is young people, make sure you’re conducting seminars or webinars in colleges and universities. If your target market is working adults, a short speaker session at corporate events can work out well for you.

Content Marketing

A lot of people confuse content marketing and social media marketing as the same thing but this isn’t really the case. Content marketing includes sending out relevant and interesting content to users regularly to maintain your brand image and stay relevant to quickly changing trends and patterns. Content marketing also focuses on driving up sales and attracting new customers, but it’s done in a much more structured way compared to social media marketing.

Video content production in a studio

Video content production in a studio

Content marketing can include blog posts, articles, promotional videos, and much more in order to keep existing and potential clients updated about a business.

Worth with a Professional Video Marketing Company

If you’re searching for a video production company to help you with professional videos for your small business in Orange County, 336 Productions is the ideal choice. We’re a video production company that offers a range of corporate and brand video production services that include pre-production, production, and post-production. Contact us now and learn about our services in detail today!


  • Marlowe Stone

    "Marlowe Stone is the Co-Owner and Co-Founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands.She oversees the day-to-day operations of the business, and also writes, produces, and project manages many of 336's projects.In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation.An Orange County native and Mom to two girls, Marlowe is most happy enjoying time with family and friends."

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