Creatively produced corporate videos add dimension and depth to what can often be plain and boring. Still, a good number of companies shy away from corporate videos based on faulty assumptions or even worse, end up making poorly produced corporate videos that give their brand a bad name.
Producing quality corporate videos can equip you with an engaging tool that offers a dynamic experience for your customers. However, if you do go for video production, here are a few mistakes you need to avoid:
Failing To Develop A Plan
While most businesses know that marketing requires a plan, when it comes to corporate videos, some might think that the video is the plan itself. Also called the pre-production phase, here is where you identify your target audience and create a plan for distribution. Clearly specify the message you want to convey and also identify where the video will be used.
Asking The Wrong Questions
A video production company is just like any other service provider you come in contract with. When it comes to interviewing a video production company, it should always go beyond just a simple cost breakdown. Consider asking about:
- The approach and style of production events
- Previous video projects
- The typical turnaround time
- Re-purposing video for use across social media channels
Being Unoriginal
You saw a great video at your competitor’s event or website and so you think “maybe we should do the same thing.”
Remember, your goal with the video should be to become a leader, not a follower. Show that video to the production company you hire and ask them to raise the bar and produce something even better. And don’t forget to identify your USP and let it guide you through the production.
Marketing A Digital Recording Of An Event
Never treat your B2B video as a recording of a past event. Past project videos are good to have but their place is on the shelves. With a little bit of creativity and planning, you could come up with a corporate video that could go viral and attract the right number of prospects.
“We’ll Do It Next Time/ Year”
It could also be “We don’t have the budget” or “It won’t give us the ROI” or some other excuse holding your back from utilizing this dynamic marketing tool. To break it down, creatively produced and distributed video content is where the market is going. This is the time to jump on the bandwagon.
Take up a new approach, tell a new story your clients can relate to, and more importantly, keep it original to reap the results you are looking for. Get in touch with us to learn more about how we can produce a video aligned precisely along your goals.
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