NeuronESB is an easy-to-use application integration and web service platform that provides connectivity for a fraction of what traditional integration products and services cost. The product itself can be confusing to those not familiar with ESB solutions. We decided to focus on the decision makers within companies who are choosing an ESB solution – .NET Developers, CIOs, CEOs. Our challenge was to write a script that balanced the heavy technical information with the sales and marketing objectives, while still engaging the viewer. We decided to create a ultra modern environment for the Spokesperson to “live” in, and bring the characters into the story in an interesting way. Motion-graphics helped to visualize certain points. What we ended up with was a successful video series that NeuronESB could use to sell their product and represent their brand.

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