CONSUMER ENGAGEMENT
Almost 50% of internet users look for videos related to a product or service before visiting a store.
6 in 10
YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality.
PRODUCT MARKETING
51% of marketing professionals worldwide name video as the type of content with the best ROI.
Faster revenue growth for marketers who are using video marketing.
SOCIAL VIDEO STATISTICS
SOCIAL VIDEO generates more shares than text and images combined.
LIVE VIDEO STATS
People spend approximately 3x more time watching a live video on Facebook Than other content. Video of a live event increases brand favorability by 63%.
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