The Ultimate Guide to Building Your Audience before Launching Your Brand

By August 14, 2019No Comments

You post a video on your brand’s Facebook and Instagram page and wake up in the morning to find that the video has been shared over a million times. It has garnered 2 million views on both platforms and you’re being talked about in the morning news.

Wouldn’t it be great if it all worked out like that? Believe it or not, it takes some brands years to reach millions of views on their social media videos.

But there’s always a trick to the trade. In this blog, we’ll show you how you can build your audience before you launch your brand:

Short Online Ads

Whether it’s video banner ads or a short blurb, start small.  Give your target audience a teaser to your services. Give them enough to arouse curiosity but not enough for them to know everything.

The point is to grab their attention. You need to make them think and talk about your brand. Create hype. And the best way to create hype is through short banner videos.

Advertise your banners on platforms such as Facebook. With 2.8 billion users active on Facebook, it’s guaranteed you’ll grab the attention of your target audience.

Create an Image that’s Consistent

Let’s imagine Burger King creates ads similar to Xerox. Not only would that confuse its target audience, it doesn’t make any sense.

When you think of brands like Burger King and Coca Cola, you instantly think of upbeat, colorful commercials that focus on family time meals.

When you think of Xerox, you think of a brand that’s dedicated to making workplaces stress-free; you think of time management.

Microsoft tried to experiment with comedy in 2008 and failed miserably. It’s not because the ad wasn’t funny, it actually was. It’s because it didn’t make sense. It had nothing to do with its products. Secondly, when people think of Microsoft, they don’t imagine Bill Gates struggling to try on shoes.

Explainer Videos

Explainer videos are short, animated videos that focus on a brand and its services. If you’re new to the market or have a niche business, explainer videos can help convey your brand’s mission and vision to its target audience.

Furthermore, since they’re short animated videos, you can get creative with them. You can even create a mascot for your brand (Think Nesquik, Michelin, Green Giant, Panda Cheese etc.)

But remember that balance is extremely important. Don’t go above and beyond to get creative. It can easily become a problem and work against you. Developing the right concept, storyboard, and executing the video can be tricky.

That’s why it’s a good idea to leave it to the experts. By hiring a video production company that has the expertise, tools, and resources to bring your brand’s vision to life, you can draw attention from your target audience.

At 336 Productions, we offer businesses—big and small—exceptional video marketing solutions for all their marketing woes. Just leave everything to us.

Whether it’s corporate videos, scriptwriting, 3D graphics and motion, explainer videos, or trade show videos, we’ve got everything you’re looking for.

We’ve also won numerous Telly Awards for our work and have worked with clients like Fujitsu, Adlens, The Salvation Army, Toshiba, SAP, Canon, and plenty more.    

You can also go through our video gallery to get an idea of what we have to offer. And if you have any questions or queries, don’t shy away from reaching out to us!