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Video Marketing Tips to Boost Your Presence

By January 8, 2015No Comments

There’s a lot of competition out there, and if your competition isn’t already using video they will be. Video is a marketing necessity. Here are some tips on how to use video to boost your online presence and stand out from the competition:

1. Collecting feedback

Most marketers do not provide a feedback option to their target audience. The consequence of this is that marketers don’t truly know the impact the video had on the target audience. Before releasing your video to the public, ask a select few from your target audience to watch the video and take a quick questionnaire. Based on the feedback, you can make decisions on how to market and distribute the video. An external perspective through a pre-release will help your video be a successful!

2. Using the first few seconds wisely

The first few seconds of any video are very important. If they are engaging, chances are that your audience will choose to watch the entire video. Otherwise, if they find the first few seconds boring, they might just skip the video and move on.


If you want your videos reach the widest audience, you need to make sure the first few seconds grab the viewer’s attention. How? Start with an eye catching visual, set an emotional tone, or ask a question that the audience wants answered.

3. Using a combination of marketing automation

If your video is a perfect combination of an explanation of what your audience wants and what you are giving them, chances are your video will succeed in grabbing your audience. You should always look into personalizing your content in a way that it reaches your target audience in a manner that attracts them the most. Search YouTube for similar videos or videos that speak to your target audience and study their style and tone. Once your video is live, send targeted, automatic emails to your audience with a link to the video and track views.

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