3 Myths to Avoid When Hiring a Video Production Service

By September 1, 2018No Comments

You’re scrolling through your phone screen when you come across a video that sparks interest.

Sixty seconds later, you’re completely blown away by what you just saw. The shots, the voiceover, the acting—everything about it was amazing. You’re convinced. This is what you need to do for your own business, but how do you go about it?

Making videos is an art, and you don’t want to screw this up. Be it Poo-Pourri’s hilarious videos that went viral to Dove’s Real Beauty Sketches that crossed over 53 million views on YouTube, it took a team of creative individuals to plan and execute their marketing strategy through videos. Before you hire a video production service for the job, have a look at these 3 myths to avoid:

Anyone can make a video.

While it may sound tempting to cut production costs by hiring your own employees to work on the video, this isn’t a good idea if you want your clients to take you seriously.

Opting for an in-house crew rather than a professional video production company to minimize costs will end up costing you clients. Not only will you be wasting your own time and energy  making a video not quite up to the mark, you’ll also be driving away prospective clients by not representing your brand in a professional and on-the-mark way.

It’s not worth the cheaper costs if nobody ever watches your video, or if the video fails to impress. To get your idea across online in the best possible way, you need to make some investments. Trust us; spending a some of your marketing budget on hiring a professional video making team will go a long way!

Making videos is easy.

Contrary to popular belief, this is not true. All the best videos, even the ones lasting merely a few seconds, require weeks of planning and executing by an experienced crew in order to get it just right.

Video production is a process that takes team effort. Thinking that the final video will be ready as soon as the cameras go off is an unrealistic expectation.

Each project undergoes a pre-production, production, and post-production stages before it is finally ready for distribution. From script writing to filming to editing, there are a million things to take into account.

Be patient. With a skilled film crew by your side, the wait will be worth it.

All production companies are the same.

One of the biggest mistakes people make when hiring a film crew is assuming that all production houses offer the same services, equipment, and style. You need to opt for a company that is best suited to your needs. Don’t go for a big shot company only because of the name. Review many company’s video reels, and be sure of what you want and who can deliver that.

How your video appears in its final form depends on the company you work with. If you’re looking to create a corporate video, you don’t want a company that specializes in weddings. Explore your options and choose wisely according to your interests.


A video is only as good as the crew behind it. Knowledge of handling equipment, lighting, and prior relevant experience in the field are some factors you should consider before you make the final call. At 336 Productions, we provide a range of services for our clients. With our exceptional staff and trained professionals, we’ll make your video stand out!