This may sound crazy, but in some ways producing a corporate video can be more challenging than producing a full length movie. Studio produced feature length movies have millions of dollars, seemingly unlimited resources, at least 90 minutes to tell a story, and months and months to complete a film. Corporate video companies have very strict budgets, small production crews, minutes (sometimes seconds) to tell a story, and are often faced with quick turnarounds to complete videos. It can seem daunting task to the company seeking to have video made, but to a company like 336 Productions, it’s what they do best
If you’re considering business video, here are three tips to help make it the best video it can be:
Keep it Short and Simple
When making a corporate video, always remember that less is more. Avoid presenting any clutter or irrelevant information. This can sometimes prove to be a little difficult to accomplish, as there are some people in organizations who insist on including every detail about the company. Trust the script writer when they make suggestions on what can be cut. It’s their job to make sure the script it tight and messaging clear. Another reason to keep the video short is that you don’t you’re your viewers to stop watching before the video ends because it’s too long. The producer can recommend the best duration for your video based on your audience and needs.
Structure Matters
Proper structure will not only give your video a certain degree of order, it will help convey your message better. Have a crystal clear beginning, middle, and ending. Make sure you provide enough transition points between all three. If you begin your video with a narration, perhaps move it forward with a dialogue. Maybe you can use testimonials to end the video. Again, your script-writer and producer will help provide structure to your video.
Style
In the case of a corporate video, it really helps to know who your target audience is. Nobody wants to watch a dry video, presenting facts and figures regarding the industry or the company. But then again, the audience may not like a slapstick parody of their company. When 336 Productions begins a project they decide on a style, but to get to that style they need to learn about their client’s brand, culture, and audience.
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