Bingo With Lingo: Why Video Marketing Is The New Business Language

By November 16, 2018No Comments

One of the best things about the era we live in is that you don’t need a 6 figure budget to get your brand’s message across.

Dynamic big-budget movies like Jurassic Park, The Avengers, and Deadpool may be all the rage when it comes to Blockbuster season, and may make their studios millions of dollars, but corporate videos can also make their brands money.

Of course there are differences between feature films and marketing videos, but there are many similarities: with both you need to tell a story and captivate an audience.  And you know who tells the greatest corporate story? A brand that is committed to serving the best to their target audience.

Insight # 1: It’s All About Perspective

Corporate videos are great because they rarely use third person to address their audience. You have to put yourself into your clients’ shoes.

What do they want from your brand? What are they looking for? What would you look for if you were them?

You need to ask yourself these questions and answer them to create a stellar video concept.

Corporate videos speak to their audience about the benefits of investing in a certain brand. But more than that, they act as a “brand ambassador” for your services.

Insight # 2: A Taste Of Diversity

Successful corporate videos are all about catering to the needs of different types of individuals. They don’t bank on the idea of selling a certain service. They build on the concept of communities, relationships, wants, and needs.

They are tailored to meet the requirements of many, in a way only a few can achieve.

It has been predicted that by 2060, the number of minorities residing in the U.S. will increase by 56 percent. And in order to achieve global recognition, a brand must diversify.

Corporate videos are the perfect way to carve your name in the global market. They’re excellent for letting the world hear your brand’s voice and what it stands for.

Insight # 3: A Dive Into The Unknown

But more than anything else, corporate videos are stitched together with the threads of incredible ideas. They’re not just an authentic voice for your brand.

They allow you to experiment with the unthinkable. They allow you to take the bull by the horns and achieve the unachievable.

But more than that, they allow you to tango with concepts and notions other brands haven’t tried.

Ultimately, corporate videos are essential to a brand’s success. They’re the salt that adds taste to the recipe of success.

336 Productions is an award-winning video production company in Orange County. We specialize in a range of pre and post-production services. We also assist businesses with digital marketing through sales video, trade show videos, and corporate videos.

Contact us for a free consultation today!