Creating the Perfect Product Video

By March 13, 2018No Comments

“So, what’s in your product line?”

This is probably one of the most frequently asked questions businesses get asked. And yet, most of them struggle to explain everything without missing an important point or two.

As a potential customer, your clients want to know what your brand’s scope is and why they should invest in your business when there are hundreds of brands just like yours.

So, what makes your product stand out? What are its features? How did you develop it? How did you come up with the idea? Do you plan to expand your services elsewhere?

These are just some of the important questions your clients want answers to. And it’s understandable if you can’t remember everything off the top of your head!

This is where product videos steal the spotlight. Not only are product videos important, they highlight the important features of your products and let potential clients know why your brand stands out.

With that in mind, here’s what you can do to create the perfect product video:

Set Your Goals

Just like any other content, you need to first think about what you aim to achieve with your product video. What are the areas you want to highlight? What do you want clients to know?

Do you want to improve your customer services or attract more business? Answering these questions will help you brainstorm ideas. In addition, there are 3 important points to consider before creating your product video:

Brand awareness: how will you introduce your brand to your audience and why is your brand better than your competition?

Generating leads: How will you convince your audience to invest in your products?

Explaining specific features: what are some of the best features of your products? Don’t highlight anything remotely negative in your videos.

Identify Your Target Audience   

Who is your target audience? Do your products cater to millennial groups or senior folks? Do they cater to individuals from all walks of life? This is extremely important if you want your video content to make a positive, and lasting impression on your potential clients.

Hire A Professional Video Production Company

A professional video vendor can help you draft a storyboard that is in line with your company’s vision and mission. Professionals are also equipped with the right tools, editing software, and resources to create stunning and engaging video content.

Furthermore, they will be able to set the tone of the content, while creating high quality footage, images, and product descriptions.

At 336 Productions, we specialize in video marketing content. From trade show videos to product videos, scriptwriting and photography, we offer everything under one roof! So, if you’re looking for a video production company in Orange County, feel free to get in touch with us!