Does Your Brand Need Animation?

By June 18, 2018No Comments

According to research, the average visitor will only stay for 10–20 seconds if your website has nothing compelling to offer.

And the first few seconds are critical to convincing your potential clients why they should invest in your services.

So when you have such a short amount of time, a visually attractive website isn’t going to cut. A fancy font and beautiful images aren’t enough to retain attention.

You need something that grasps your clients’ interest and leaves them with a powerful impression.

Why not try an animated video that auto-plays when a visitor lands on your homepage?

The Benefits of Animated Videos

As soon as the trend of animated videos started, brands jumped into the bandwagon. But why are animated videos taking the world by storm? What are the benefits? How will they help your brand?

Here’s what you should know:

Show Anything, Go Anywhere

With live-action video, where you go and what you shoot is limited to what your budget can do.  With animated video, you can show any process or things, and go anywhere in the world.  A designer will custom design all your graphics, and an animator will bring them to life.  They create the world of your video.

Evoked Emotions


People like individual and unique ideas. But they also like something that strikes them with emotions. They don’t want another corporate video that tells them to buy products.

They want to know why they should buy these products. They want to know how these products will add value to their lives.

With animation, you can create characters that can engage your audience and add as much personality as you’d like. It’s not another boring video showing a list of products but powerful, visually appealing, fun video, with a character who converses with the audience.

Your audience will build a connection with the character and remember the commercial. The next time they see the logo of your brand or another video, they will automatically remember that character.

Better Storytelling

An animation can give a detailed story of your brand, its history, and its vision. And all of this is done in an interactive and engaging manner.

Instead of reading a block of text, your audience will have everything laid out before them.

In addition, animated videos can be shared easily. When your audience relates to your video, they will automatically share it with loved ones.

Animated videos know no boundaries when it comes to creativity. They’re perfect for every type of brand and industry.

There are different types of animation, including:

  • Hand Drawn
  • 2D Animation
  • 3D Animation
  • Stop Motion
  • Paper Animation
  • Whiteboard

And all of these above styles have a different effect, and are priced differently.

If you’re looking for a video production company in Orange County that can help you create animated videos, don’t fret it!

Having served an impressive list of clients since 2008, our team of professionals has all the answers to your digital media and video marketing queries! Check out our portfolio and contact us today for exceptional video content services!