As online marketing changes the paradigm of how businesses advertise and engage, many companies are now moving towards video production as an effective marketing strategy. And the use of video in combination with social media is fast gaining momentum in the corporate world.
However producing a corporate video without knowing the ins and outs of video marketing won’t give you the best results; You’ll miss out on a bigger audience and increased brand awareness. So, whether you’re taking the DIY route or teaming up with 336 Productions, the best B2B corporate video maker in Orange County, remember the following:
Do: Carefully Develop the Script
Video has numerous advantages over plain text, if done right. Doing it right means starting with a well crafted script. An uninteresting script can lose your target audience’s attention just as easily as a good video can help grab it. However, we believe that holding the attention of the audience is much more significant than simply grabbing it. Hook them and keep them hooked!
So, keep the target market in mind when developing the script. Consider the following when writing the script:
- In 1-3 sentences, what does your company do?
- What is your mission statement?
- What service or product does the company offer?
- How can you help resolve their “problem”?
- What’s the company’s culture like?
- What do you want the viewer to do and feel after watching the video?
Do: Plan Distribution for Your Video
Once the target market is established, i.e. the audience you wish to target, it’ll become easier to determine and plan the distribution process for the video. If done right, the video can act as the best promotional tools for your business. Social media sites can be an incredible tool for distributing a finished corporate video.
Popular avenues for posting corporate videos are:
- YouTube
- Vimeo
- The company’s website
- Internal Distribution
Don’t – Rush Production/Shooting
Take your time in pre-production; don’t rush into production. If you rush into production you run the risk of failed messaging and problems on set. People often don’t invest enough thought and planning in pre-production because they’re anxious to release the video. A video that is rushed is never as effective as a video that has been given the time to become its best version. If you require the finished video to be of the highest quality, some time will have to be set aside just to carefully plan how and when the entire project will be executed.
During pre-production of the video, you’ll have to answer the following questions:
- Is the script solid? Is the messaging clear?
- Is the necessary equipment properly set and ready for production?
- Is the cast and crew prepared?
- Is the location prepped and ready for the production team?
- Have you prepared a shot list and shooting schedule for the day?
- Is the Cinematographer ready for production? Are he and the Director on the same page?
- Have you considered all day-of issues, like sound problems?
Don’t – Pack in Too Much Information
While it’s encouraged to provide the information that your target audience (or whoever watches it) is looking for, packing in too much information in the corporate video can result in information overload. You want to get out just the right information. Make sure to include only the most important points in the video – ones you feel will add value to your business.
Making a 20 minute corporate video, even with all the information and company description won’t do much good as not many customers prefer watching a lengthy video.
Corporate video production has many variables and areas where experts are needed. Let the professionals handle it. We can walk you through the process so it’s stress-free, organized, and even fun. Get in touch today with 336 Productions and learn the process that we use for video production.
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