Car commercials are one of the popular types of commercials on TV. Car makers invest millions into their video campaigns. Even local dealerships invest thousands into their videos. The numbers show consumers are influenced by the car commercials they see. The automotive industry hires the best ad agencies to come up with concept that up the bar and gain the attention of viewers.
Drivin’ Your Clients Up the Wall
If you think about it for a second, you’ll realize that cars are just machines used to transport us from point A to point B.
But somehow, the latest models of our favorite auto brands are enough to make us think twice about that. That’s simply because of the way these brands market their products.
Maybe it’s the car’s powerful engineering. Maybe it’s cool effects. Maybe it’s the interesting locations. Or maybe it’s the script.
Yes, it’s definitely the script!
Here are a few car commercials you should put on your watch-list:
Toyota’s “The Longest Chase”
If you’re going to chase your dreams, it’s best to do it in a Prius 4! Hilarious and extremely entertaining, this ad had us at the edge of our seats (literally!)
Instead of taking the boring route of talking about the specs of the car, Toyota actually shows you why the Prius 4 is the next best thing since sliced bread!
Offering a smooth, stress-free ride, you can just forget about your problems—like being chased by cops!
Subaru’s “Jr. Driver”
Most kids think driving is only fun, but the kid in this commercial sees the downside of driving.
This Subaru ad will help you explore the imagination of a child. Big responsibilities are inevitable but that doesn’t mean we’re always ready for them. But you don’t have to worry about that. Subaru’s got your back.
Hyundai’s “Fist Date”
“A dad’s gotta do what a dad’s gotta do!”
In this hilarious commercial, Kevin Hart shows us why you should never mess with an overprotective father and his daughter, and his car.
First dates can be worrisome for parents, but not when you’ve got a Hyundai! With a location tracker, all your worries go out the door!
Honda’s “The Cog”
Tagline: “Isn’t it nice when things just…work?”
How many times have you wanted to bang your head against the wall because of things going awry?
Honda shows you exactly why its Accord is the perfect choice when you’ve got places to be. Everything’s going to go according to plan!
Now, ask yourself a question: what made these beautiful ads stand out? Was it the direction and script (yes!) or was it something else?
The truth is, they were all well executed concepts. A team of talented creatives brought the scripts to life and tapped into our imagination effortlessly.
Are you a car maker or dealership in need of video? At 336 Productions, we’re dedicated to helping your vision come to life.
From corporate teasers and trade show videos, to explainer videos, we’ve got you covered! Check out some of our award-winning work and book a free consultation today!
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