Kicking It Off: The Best Video Trends And Insights From FIFA World Cup 2018

By November 12, 2018No Comments

FIFA World Cup 2018 may be over, but that doesn’t mean football fever is!

Whether it was Kylian Mbappe’s sprint against Argentina or Akinfeev’s magic foot, you have to admit that this World Cup was unforgettable!

But more than the game itself, it was the sponsors, the unforgiving, yet extremely supportive audience, and the endlessly entertaining commercials that followed that truly made it the event that it was.

We’ve handpicked a few commercials that we felt were the highlight of the Games:

Geico Insurance’s “Longest Goal”

Just because football season is over, doesn’t mean you should stop celebrating! Geico offers just that—the opportunity to celebrate life. But more than that, this commercial talks about the importance of making smart decisions. And if you’re going to get insured, make sure you go with the one that lasts!

Tagline: “15 minutes could save you 15% or more car insurance.”

P.S: Legend has it that he’s still sliding!

Adidas’ “Creativity is the Answer”

Some questions don’t have an answer—at least that’s what people say!

But certain questions do need an answer. And when you can’t find the solution, create one!

This Adidas commercial shows you the power of creativity and all that it can accomplish. It places some of the world’s greatest talents in one place (Messi, David Beckham, Pharrel Williams, Lu-Han, Pusha T, Alexander Wang, etc.) and shows everything they accomplish by “creating their own answers.”

Tagline: “Inspire a new wave. Shape your own reality. Unite what’s divided. Join us. Take the mic and create the answer.”

Gatorade’s “Heart of a Lio”

Beware: this one will leave your life Messi (See what we did there?) and in need of tissues!

Cheesy jokes aside, this commercial is sentimental and comes with a powerful message: never stop chasing your dreams.

Despite failure after a series of successes, Messi takes the decision to never give up and try once again, ‘cause you can’t change the heart of a Lio.

Tagline: “When you have a dream to chase, nothing can stop you!”

Beats By Dre’s “Made Defiant: The Mixtape”

This video’s not exactly a commercial, but similar to one! It’s actually a mixtape featuring Neymar Jr., Kane, Özil, and Mendy.

But it speaks to the soul; it manages to grab the viewer’s attention. And more than that, it makes you think.

Are you going to sit at home and wish you could live your dreams, or are you going to actually make it work?

Tagline: “When your time comes, you have two choices. You can be the kid no one’s heard of. Or you can be the kid no one saw coming.”


These are just a few of the commercials that snagged our attention. Got a few of your own you’d like to add to the list? Leave a comment below and let us know!

336 Productions is your one-stop video production company in Orange County. We are the perfect creative partner to help you execute your video marketing campaign from A to Z.

Contact us for a free consultation today!