How to Approach B2B Video Marketing in 2018

By June 26, 2018No Comments

Video marketing has come a long way since its inception. With the latest trends and social media platforms changing how marketing teams determine strategy, marekteers need to stay current with all the changes.

From projection mapping to virtual reality, B2B videos are leaving behind the traditional aspects of corporate marketing and implementing broad, powerful ideas to help creative concepts come to life.

If you’re planning to create an exceptional B2B video, here’s how you can approach it:

Focus on Your Best Products

Remember that it’s not about how many products you have, but the ones you want your clients to know about at any given moment. Focus on the services that are popular with clients or that you want to promote.

Don’t go for a new product if it’s not a hit yet. Product launch videos should be kept separate from other types of product promotional videos.

Tell your audience how your services can help them and why they should choose you.

Create Short Videos

Short video content has been taking the world by storm. The reason for this is the fact that the content is precise, concise, and engaging.

With the world becoming a busier place, clients often don’t have time to look at videos that are 3 to 5 minutes long.

Instead, focus on creating content that covers everything in 1-2 minutes. Videos from platforms like Tasty and Tastemade are an excellent example of summarized, bite-sized videos.

In addition, they are also more relatable and interactive, making them easily shareable.


Add a Call to Action

A call to action may seem like a minor change you can make to your videos but the effects are significant. Your clients need you to be proactive when conveying your message.

Just by adding a few words at the end of your video marketing strategy, you can transform the way your audience perceives your content.

Something like, “So, what are you waiting for? Reach out to us by calling 12345678910!” can leave a powerful impression on them.

Tell your clients about the next step they should be taking. Guide them and lead the way!

Post Videos on Your Website

Posting your videos on your social media network is important but it’s just as important to post videos on your website. Your website is the first thing your clients will look up to learn more about your service, studies show.

Therefore, make sure what your clients see is nothing short of impressive.

If you’re looking for a video production company in Orange County or a video vendor is Los Angeles that can help you develop a compelling video marketing strategy, we’ve got you covered!

Whether it’s a B2B video, a corporate video, or a product launch, you can count on us!

For more advice on your digital ad campaign, get in touch with us for a consultation!