Today’s marketing industry is far more intricate than just a few decades ago. Videos are important in advertising, and many organizations are still underutilizing them. Businesses understand the value of digital media marketing and ensure that they make it an integral part of their marketing campaigns. A marketing plan which does not include video marketing is guaranteed to fail these days as other forms of media do not engage the customers the way videos do. Here’s how video marketing will help businesses build their brand image and strengthen their consumer base in 2022.

What is Video Marketing?

Video marketing is the planning, production, and execution of a video as a promotional advertisement for a service or product offered by a business. These videos are then circulated and posted on different media platforms, from commercial TV channels to social media platforms such as Facebook, Youtube, Snapchat, and Instagram. Businesses understand that video marketing is an essential promotional tool as it captures consumer attention and helps build brand image.

Why is Video Marketing Important?

Approximately 92% of global internet users prefer watching videos over other forms of media. Videos are engaging tools that create a unique, striking appeal for viewers that print media is simply not able to. People process video depictions better and resonate with the stories narrated through the clips. Videos use imagery, audio, motion, and narration to spike consumer interest and entice them to make purchases or book services. Video marketing is hence the most sought-after form of media and the most preferred choice of businesses and marketers around the globe.

Significance of Video Marketing for Businesses

Cisco reports that around 82% of the internet traffic in 2022 will be from users who would watch videos over different media platforms. Marketers predict that businesses who respond well to this change and adopt video marketing strategies will benefit the most from these increased numbers and this high viewership.

Video marketing helps businesses develop a strong brand image. Videos can directly be targeted towards the businesses’ market niche and projected market segment so that viewers can turn into potential consumers.

Businesses can use video marketing as a tool to publicize their community outreach programs, their work ethic, and exhibit their role as society builders. People who use the internet value organizations that have strong identities and give back to the community. This creates a strong brand image for the business helps create a loyal consumer base for them.

2022 is a year that will change the way organizations will promote their products. People are now looking for brands that are thoughtful, eco-friendly, and give back to the community, and what better way to do that than through a video marketing campaign.

336 Productions is a Communicator Excellence Award winner in the online video production category. We are an Orange County business that offers pre-production, production, and post-production services to our clients so that they can build and improve their brand image.

For further information regarding our services contact us today.

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