The video marketing industry keeps evolving, since it’s influenced by data, technology, and human behavior. Since videos are a consumer’s favorite method when it comes to messaging, you should try new and unique ways to deliver video content.

Video marketing is an increasingly critical tool, not just to reach your target audience but also to grab their attention. If video marketing is the future, then the future is already here—Oberlo reports that there are 244.4 million digital video viewers in the US. Here are 5 predictions to help the marketers make the best use of creating video content.

1. Social Media Stories

Social media stories are here to stay. They’re more engaging and personal than any other type of video content. You have the option to interact with viewers as well through social media stories. This automatically increases the number of viewers as the algorithm allows more users to see the stories.

2. Short Videos

Creating short, but appealing videos that can convey the message in a minimum time is the future trend that will be here for a long time. This is because the attention span of consumers is decreasing. So to capture their interest, the videos should be concise.

3. AR And VR videos

COVID-19 has accelerated the development of AR and VR videos as brands now use this technology to provide a virtual experience of their products and services before the consumers buy it. For example, a tour agency may provide these for consumers to check the outside view from their hotels. To execute that, you need pro video production services for the perfect VR and AR videos.

4. The Influence of Influencers

The age of influencer marketing has officially begun. Influencers are now able to leverage their follower counts and engagement rates to get deals with brands for exposure and marketing. You can partner with them to create videos that promote your business.

5. The Launch of More Niche Sites

Vertical video sites like TikTok and Instagram are also flourishing To stay ahead of other business, it is important that your business stays updated with the ever increasing social media websites.  Enlist a video production company to create professional, yet fun videos for your social media accounts.

At 366 Productions, we provide high and premium quality B2B services to all our clients. Contact us if you want any professional video services produced for your company to gain customers and raise awareness.

We are the best production company in Orange County as we provide the best B2B video production services.  We also provide other services such as event videos, explainer videos or sales videos etc.

For more information you can e-mail us at

Leave a Reply