The Importance of Video Encoding

By May 16, 2018February 1st, 2023No Comments

The phrase “video encoding” or “video transcending” may look daunting but it’s actually an easy concept to understand!

In technical terms, it means changing a video’s formatting to another standard for compatibility purposes. In simpler terms, it means changing the digital file into another digital format.

So the size and video quality will change but the content will remain the same!

Therefore, you don’t have to worry about transcoding your video and ending up with footage missing.

The Importance of Video Encoding

So why is transcoding videos so important? To put it simply, different devices have different requirements.

Tablets, smartphones, and computers all have different resolutions so creating video content that works for every device is essential. The last thing you want is for your viewers to watch a glitchy, poor-quality video on their screens.

According to a survey published by Pew Research Center, 77 percent of Americans use a smartphone.  Most people nowadays use their phones to watch videos on streaming websites like YouTube, Dailymotion, and Vimeo.

The video you watch on YouTube using your phone will have a different resolution and aspect ratio than on TV. So converting the video or formatting it properly can help make it more flexible/adjustable.

Different Formats

As you know, there are several types of channels, programs, and devices that require different video formats. And each format comes with its own codec. A codec refers to your digital file.

For example: JPEG or PNG are common types of file formats used for images.

There are several types of formats out there for pictures, and all of them are used for different purposes.  Therefore, it’s no surprise that video content has a wide array of choices for aspect ratio, resolution, and file type.

H.264 is the most common video format used. It’s also known as MPEG-4/AVC. It is compatible with several platforms, some of which include:

  • HDTV
  • Blu-Ray/DVD players
  • Mobile devices
  • Portable gaming consoles

One of the perks of converting your video to H.264 format is that you can compress the size by 80 percent, without compromising on video quality.

How Do You Encode Videos?

Video encoding is not that difficult if you’re a professional video editor, but if you’re not, it can be daunting, especially because there are several methods and techniques to choose from. Whether you’re a pro or a novice, one thing both need is editing software that can encode a video.

If you need more than just encoding help, you can hire a video production company to take care of everything for you.

Professionals are well-versed in the art of video editing and therefore know exactly the type of format that will work for you.

Furthermore, you can focus on other important tasks than having to deal with video technicalities.

Moreover, remember that transcoding the original source is important but when you transcode too many times, it can affect the quality. This is why a professional service can do the job much better because they have the tools, resources, and experience to take care of everything!

This is where we come in! 336 Productions is a full-service video production company in Orange County. From corporate teasers and trade show videos, to explainer videos, we’ve got you covered! Check out some of our award-winning work and book a free consultation today!