The Subtle Art of Video Campaigns: Avoiding Embarrassing Video Marketing Mistakes

By February 1, 2018No Comments

We’ve all seen famous brands make video marketing mistakes that have cost them sales and earned them a place on the top of the “Worst Commercials of the Year” list.

From Pepsi’s Kendall Jenner dud to TD Ameritrade’s panned ad, there are plenty of lessons to learn from. Bad video marketing cannot only cost your brand a place in the global market, it can also change the way your consumers perceive it.

With that in mind, taking the right measures can ensure that you don’t end up making embarrassing video content mistakes, and leave a powerful and positive impression on your viewers.

Here are a few things you need to do:


Don’t just go with the first idea that comes to mind. Come up with a few strong concepts and flesh them out to decide which one to script out.

Think about how your video content can make a difference.  Does it help add value to the viewer’s life? Is it something that you would want to watch? Do you think that the video’s content will leave a powerful impact on the viewer? Does it make you think?

All of these are important questions to ask if you want to create compelling content for your videos.

Get Inspired

Easier said than done, right? Well, think about an ad campaign that blew your mind. What stood out? What made the ad amazing? Was it the way a simple concept was executed? Was it the acting? Was it the script? Did you like the simplicity of the idea and the fact that it was easy to understand?

Think about these things and re-watch your favorite commercials or corporate videos. When you re-visit campaigns that inspire you, you will find something worth using in your own campaigns.

Understand Your Audience

One of the worst mistakes any brand can make is not understanding its target audience. You need to understand their values, their behavior, their opinions, and views, as well as what they want to see.

Who are you making the video for? Why should your audience take interest in your brand’s services? When you’re able to answer these questions, you’ll be able to understand your viewers better.

Optimize Your Videos

Make your videos stand out. Make them clickable. If you’re posting them on streaming websites such as YouTube, understand that you have plenty of competition, so make sure to use metadata and compelling video descriptions.

YouTube now serves as a video search engine. So you want your video to be able to reach its intended audience.

Hire a Professional Video Production Company

This one is extremely important. You want to make sure that your video content is well-directed, professional, and high quality.

A professional video production company can help you with that. From scriptwriting to to casting to directing, leave it to a professional who knows what they are doing.

336 Productions is dedicated to helping businesses reach out to a wider audience and tackle the challenges of video marketing in Orange County. From corporate videos to case study videos, we offer solutions to all your video marketing woes. Feel free to call us at (888) 440-5830 to learn more!