Corporate events are golden opportunities to enhance brand image and change perceptions in front of a large audience. You want your corporate event to be a memorable one for months to come. A video is undoubtedly vital for the success of corporate events.
From further promoting your event to engaging your audience in an interesting manner; a video does it all. It adds depth and dimension to an event that your team no doubt spent great effort in planning. This is why 52% of marketers around the world deem it the marketing strategy with the highest ROI.
But creating the same old and uninteresting event wrap-up video just won’t cut it. You need to up the ante. These tips will help you out:
Welcome Videos Work
Most corporate events begin with a head executive giving a PowerPoint presentation while half the audience nods off. That’s a really forgettable way to start the event. Introducing the audience to your company with a welcome video, on the other hand, packs a power punch worth remembering.
Remember, welcome videos can be just as information-packed as a speech or a presentation, even more, they also have the element of visual excitement. A welcome video can set the tone for the whole event.
Stories Are A Surefire Seller
Corporate events often get a bad rap being humdrum, nothing-new events where no one really enjoys themselves. The key to breaking the ice is by avoiding anything with too many “facts and figures” in it.
You can create an emotional connection with your audience by sharing emotionally charged stories. It could either be a video highlighting someone’s massive achievements or how your team overcame a difficult challenge. A story will help the audience connect with your goals in a more meaningful manner.
Return Of The Recaps
A closing video is the perfect way to finish off a successful corporate event. You want something that provides closure to the audience, helps everyone unite on the same page, and aligns your goals in order.
You can also add a powerful CTA in your recap video to direct your audience towards your goal. Closing videos should also be a touch more emotive than the rest; they should be able to form a lasting emotional bond with the audience.
Raise The ROI
One of the good things about event videos is that they can be repurposed. You can use footage taken from the actual event and use it as teasers for your next event. You can also use clips from the videos as part of a bigger video highlighting your corporate culture. Moreover, you can stream the video on streaming sites to attract more viewers.
About 336 Productions
As an award-winning video production company in Los Angeles, CA, we offer a range of unparalleled corporate video services. We help clients throughout the process—from designing, planning, to production and even marketing!
Contact us for a free consultation today!
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