Top 5 Reasons You Should Consider Instagram For Video Marketing

By May 7, 2015No Comments

You probably know to post your promotional videos to Facebook, but due to the presence of various other content, such as pictures, articles, blogs, etc. already trending on Facebook user’s feeds, your video can easily be lost in the mix. Moreover, since there is no time limit on the videos uploaded, many people simply avoid pressing play because they don’t want to sit through a long video.

On Instagram, however, most people know that the maximum length of a video is a mere 15 seconds, making users more likely to press play. Here are the top five reasons explaining why you should be posting your videos to Instagram (whether you create a teaser of a longer video or create videos solely for Instagram).

1.     Brand Awareness

Brand awareness is essential when it comes to a business’s influence. This aspect appeals to the subconscious side of target audiences, where they recognize your brand with respect to products and/or services instantly, without giving it much thought. Using Instagram for video marketing does just that. A 15 second video has the ability to be digested easily and understood simply. Hence adding to overall brand awareness.

2.     Enhanced Engagement and Appeal

As mentioned previously, video posts on other social networks can be overlooked by users. With Instagram, the audience is not only more likely to see the video, but due to the short duration, you have the chance to be creative and quirky and ultimately promote better levels of engagement.

3.     “Free” Advertising

Business resources that are invested in marketing strategies can dry up budgets, especially if you are running a small business. With Instagram, all you have to do is download the free application. What sells is creativity in content and with this app, you can do just that without having to worry about the costs involved.

4.     Competitive Edge

Let’s face it, if you are running a corporate enterprise such as say, content development, it is highly likely that you are going to find at least five other companies in your area, running the same business. Competition will always be around you and the secret to gaining an edge is to make the best of the available technological resources around you. According to a study conducted by Forrestor, Instagram is literally, the King of social engagement. Compared to Facebook, Instagram creates 58 times the engagement levels and about 120 times greater than Twitter.

5.     Reaching the Target Market

These days, everyone is on Facebook, be it your parents, or even grandparents! This diverse age group makes pinpointing a target market difficult. If, for instance, yours’ is mostly comprised of young people, you are more likely to reach them on Instagram compared to other social networking platforms.

If you are looking for a local Riverside video production or a video company in So Cal to help you come up with the perfect Instagram video, consider the services of 336 Productions!

With the rise in LA, OC, San Diego, and Riverside video production companies, we stand out as our services are applicable to a wide variety of businesses in the industry, irrespective of the size of the business in question, as our main focus is to stand out based on creativity. Feel free to go through our portfolio or contact us for any questions that you may have and we will be more than happy to be of assistance!