What You Need to Know About Corporate Video Scripts

By May 7, 2015No Comments

According to the famous film director Stanley Kurbick, “If it can be written or thought, it can be filmed.” Scriptwriting for films is an art in itself. Believe it or not, the same is true for corporate videos. Like feature films, the script acts as the blueprint for production and no matter how talented the director or editor is, if the script is bad, the final product will be too.
In order for your video project to generate a positive influence, the backbone of the video – the script – needs to be creative, and well executed.
Here are a few things to keep in mind when it comes to corporate video scripts.

Analyze the Target Audience

Target audiences today cannot be constrained by conventional, interruption marketing strategies. At present, if they do not like what they are seeing, they simply click away. According to a study, almost 33% of people click away from the video within the first 30 seconds. Analyzing and setting up the script according to the audience is essential. So, who are your writing for? All consumers, young consumers, small businesses, CEOs? Once you’ve established your audience, you need to write for them (so you can speak to them), and keep them gripped by giving them value for their time. Don’t think ‘our services’, think ‘your solution’.

Being Subtle and Clever

Thanks to the popularity of video marketing and a tech savvy general population, your audience is smart enough to recognize smart sales advertising and marketing techniques versus tired or cheesy techniques. The key here is to be subtle and clever with your script. Make sure that it does not make you seem overconfident regarding your services and products. This will slightly annoy consumers; they may think you are all talk and no action. Be clever too; understand that a creative script will keep the audience engaged. Information and facts delivered in a creative way will lead to better conversion rates.

Being Concise

You want to tell the story using the least amount of words. When it comes to business videos, brief is best. Shorter duration videos are more likely to retain viewers for the entirety of the video. Also, consider your audience’s time. If you’re producing a B2B video, and your target audience are CEOs, you can assume that they don’t wan to watch a 5 minute video. Rather, a 60-90 second video might be best for that group.

Hire The Right Team

With so much on the line, it is essential that the team you hire for your corporate video can write a compelling script and is competent, experienced and well versed with the latest advancements in technology. Your video partner will help you summarize your concept in a concise, yet clear manner. Find a video company whose staff writer understands that the first fifteen seconds of a video play a pivotal role, and that this timeline determines whether the consumer will watch your video or simply click away.

If you are looking for a company for corporate video production in Los Angeles, consider the services of 336 Productions! There is no doubt that corporate videos act as significant tools within a business marketing strategy. Almost 81% of businesses today are opting for this medium for marketing over others. Despite the competition, one can stand out effectively, solely based on the eminence of the script.

We are a competent and reliable video production company in Los Angelesthat adheres to a variety of businesses in the industry, irrespective of the size of the business in question. Our main focus is to stand out based on creativity. Feel free to go through our portfolio or contact us for any questions that you may have and we will be more than happy to be of assistance!