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Top Mistakes You Make When Posting Videos on a Blog

By February 23, 2015No Comments

Video marketing – everyone is doing it and so are you, but the difference is that while everyone is enjoying “success” in their businesses by posting videos online, you are not. After all, you are also posting videos the same way they are. So, where are you lacking?

You may have hired the best OC, LA or Riverside video production company to help you come up with the perfect video, but you’re not satisfied with how your video is performing online. Posting videos on your website or your blog is so much more than just embedding it on your website.

Here are some of the most common mistakes one makes when posting videos on a blog.

Your Posts Do Not Indicate Video Content

Preparing your readers or creating an air of anticipation amongst your readers is one of the best ways to ensure that your video is viewed. Giving descriptions in your blog posts saying things like, “Here (video hyperlink) is what our offices look like from the inside!” will compel visitors to click on the link for sure.

Moreover, you can post the video on the top of the blog post or in between the blog post, where people will be more likely to play it. Specifying the fact that there is a video with the blog post beforehand is essential.

Minimal Customization

When the video content is not in accordance with the dimensions of the web content, its presence simply becomes annoying.Make sure that you customize the resolution of the video so that it does not exceed the content column of the blog. You should also make sure your video is set to playback in HD.

Moreover, you can customize your embedded code by setting a start up time or allowing (or not allowing) related videos to stream.

No Captions or Descriptions

It is always a good idea to introduce your video beforehand. Caption your video in a small, yet catchy few sentences or summarize the content in a small paragraph. An embedded video that does not have any description of any kind maybe overlooked.

Missing the Call to Action

If your video blog posts are missing a call to action then even if the readers are impressed by what they see, it is likely that they will “reject” you because they cannot see any means to contact you. Adding a “Like us on Facebook” or “Call us today” gives readers (and viewers) a reason to learn more about your business and services.

Looking for an Orange County, LA or Riverside production company to produce videos to use on your website and blog? 336 Productions has been producing the best corporate video around for almost 7 years. The quality and effectiveness of our videos has made us one of the best choices for So Cal companies who need video. contact us today!