Blog

Ways to Market Your Video on Social Media

By April 13, 2018No Comments

Gone are the days when TVs were the only way to reach out to consumers with commercials. Now that social media networks having taken over the world, more and more brands are realizing the importance of creating and maintaining a social media presence.

Today, we have free access to the most popular video sharing websites like YouTube, Facebook, Instagram, and Vimeo. Not only are they a quick way to reach out to your target audience, they’re also great for carving a name for your brand around the world, without having to spend thousands of dollars on marketing.

With that in mind, here are a few simple ways to market your video on social media:

Optimize Your Videos

Optimizing your videos can help you reach out to a wider audience. When you add Meta tags, it becomes simpler and easier for your target market to find your videos online.

Remember to add relevant Meta tags and keywords so that the target audience you’re aiming for finds it easily. For example: if your video is about food, add keywords related to the food, beverage, and hospitality.

Streaming websites like YouTube, Vimeo, and Facebook have the option of entering meta tags so you can use this to your advantage.

Hire a Brand Ambassador

When you have a confident employee that is equipped with the right knowledge and skills to advertise your brand, use them to promote your videos.  They can become your Social Media Manager, updating all your various pages and online presence.

This is also a good way to “humanize” your brand and let your consumers know that you’re not a product-selling company, but a service that cares about its consumers.

This will help you gain followers on social media and when your followers are satisfied, they are more likely to recommend your channel to their friends.

Go for a Native Host

This doesn’t mean you shouldn’t post them on your brand’s website or blog. It does, however, mean that you should use local hosts like Twitter and Facebook to reach out to your followers.

Since these platforms are the most widely used, it’s a good way to directly communicate with your clients and establish a relationship with them.

You can also consult a professional video production company that can create a stellar corporate or product video.

336 Productions is one such company. As a leading video production company in Orange County, we help brands make a name for themselves by offering professional video marketing services. You can count on us as your professional video vendor to create something remarkable and unforgettable! Feel free to contact us for a consultation.