Why Maintaining A Video Library Is Good For Your Business

By December 11, 2018No Comments

Imagine going to the library as a kid and seeing shelves upon shelves of your favorite childhood classics. Organized bookshelves make it easier for us to navigate through our reading material; similarly, a well-organized video library can help boost your business’s online presence.

But unlike a book library that rarely gets a makeover; your video library needs to be regularly updated and tweaked for the best results.

Here’s the lowdown on what video libraries are and how they can be beneficial for your business.

What Is A Video Library?

Think of a video library as your virtual closet; you’ve got all your important stuff in there. A video library will be an online collection of all the marketing and corporate videos you’ve ever created. In a way, it’s representative of your brand’s image. Developing and curating a video library is like managing your business’s own YouTube. It gives you the power to control, share, and create the right video for the right platforms.

How Can A Video Library Help Your Business?   

The next question you must be asking yourself is with the effort that goes into maintaining a business video library, does it have any tangible benefits? As it turns out, it has quite a few!

It Creates A Central Hub For All Your Videos

A video library can be a central point for all the videos you’ve created and will continue to create. It will make them easily accessible to both you and your customers. No matter where you post, share, or embed your videos; the library will be like a beacon, leading the client back to your website.

It Streamlines Operations

A video library makes it easier for you to collaborate with the team. Putting everything in one place will make it easier for your team to find the right video when they need it. The video library can be an up-to-date database of all your video files.

It Helps Reduce Server And Storage Costs

Not only will a video library eliminate the hassle of emailing different videos back and forth amongst the team, but it will also help save you additional storage and server costs.

It Gives You Control Over Video Access

A video library will give you greater control over who can see and share your content and when. With advanced privacy and permission settings, you can better manage your videos.

Reap SEO Benefits

When you post your video to an external site, it will get all the search value that you should be getting. Embedding your video on your own video library can increase site traffic and enhance search engine optimization.

Get Better Insights Into Your Videos’ Performance

With all your videos in one place, you will be able to have access to improved, in-depth analytics. This will help you better understand who’s watching your video, when, and where. It will also give you a chance to improve your content.

About 336 Productions

Ready to create your own video library? From product videos to company culture videos, your company has a need for all types of videos. Our video production services in Orange County can help you stand out! Contact us today to find out how we can help!