Explain Your Product In 60 Seconds

By June 21, 2015No Comments

Currently, videos are considered one of the most popular mediums of marketing. In addition to sales videos, trade shows and event videos, corporate culture videos, and case study videos, one of the most valuable types of videos to use are explainer videos.

Explainer videos are basically high-level explanations of a product or service. Generally, there are high-leven because a shorter duration video will have more success. More and more companies are producing these types of videos for their homepages, and standing out from competition can seem overwhelming in terms of both expenses and creativity. Fortunately, you found us and we know how to produce exceptional explainer videos! We’ve learned some things about explainer videos over the last 7 years, and will share some of our findings with you now.

As cliché as this sounds, time is indeed, money. In a world where our mornings begin with technology by our side, the life has certainly become speedy. In terms of running a business, it is fairly obvious that in order to grasp your target audience’s attention, you have to express your product’s features in a fast, yet clear manner.

It may seem difficult to summarize your product or service in 60 seconds, but it can be done! Focus on managing the time; opt for a video that can deliver the best of your vision within 60 seconds. All you need now is a reliable team like 336 Productions by your side!

Why The Marketing Team Fails

According to Karl Max, “The production of too many useful things results in too many useless people.” Sales and marketing teams are generally pre-programmed to explain products and services in a detailed manner. Although this quality is highly valuable, it can prove to be an obstacle in developing a script that effectively delivers the complete concept within 60 seconds.

An overwhelming flow of information can make the viewers lose interest, eventually causing them to switch off the video. However, retaining both interest and concept clarity in an explainer video is possible within that time frame!

The Right Writer

When producing a video, the script is the foundation everything else is built on. With our team at 336 Productions, we believe that the right writer ultimately makes an explainer video successful. Marlowe Stone, Co-Owner and Co-Found, writes all of our scripts, and is well trained in capturing the true vision of a company, and can whittle down the most important marketing points of a product or service into a 60 second script.


Shorter Durations = Smaller Budgets

This applies to motion-graphic explainer videos. In general, the shorter the video, the smaller the budget. This is because there’s less graphics to create and animate; less time to fill. Therefore, if you’re looking for a way to save money, opt for a 60 second explainer video rather than a 2 minute one.

It comes down to creativity and professionalism, and we, at 336 Productions, can help you come up with the best 60 second explainer videos in Orange County! It is our belief that video making should be a fun, exciting, collaborative, and an organized process. What makes us stand out from our competition is the way we approach the process and treat our clients. Our goal is to provide the best customer service, the best experience, and of course, the best videos!

Our expertise and services adhere to a variety of businesses in the industry, irrespective of the size of the business in question. Our main focus is to stand out based on creativity. Feel free to go through our portfolio and explore how we produce a wide variety of videos such as, explainer videos, documentaries, and case study videos in Orange County! Contact us today for any questions that you may have and we will be more than happy to be of assistance!

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