Have you ever watched a film or commercial that left you truly disappointed? Perhaps it was the cinematography, the animation, the storyline, or the overall direction was terrible— but there was something that made you flip the channel immediately.
The true art of visual storytelling involves creating magic through the lens, the effects, and perfecting the plot. It’s about making your concepts and ideas come to life. It’s all about the magic behind the lens!
Insiders understand the complexities of video making. Successful video campaigns start off as concepts. Video companies take those concepts and turn them into reality, it’s more than “movie magic,” it’s meticulous planning, scripting, casting, filming, and editing. There’s the people behind the camera, and then there’s the camera. It takes both a talented cast and crew and the right equipment to make a great marketing video. Today, we’re focusing on the equipment.
Here’s why professional equipment makes all the difference:
Make Creative Decision Come to Life
It’s important not to let anything limit your creativity. Imagine this: you’ve just come up with a brilliant idea that involves 3D motion graphics. Whether it’s using 3D to highlight the subject of the video in a unique way, or showing viewer’s a perspective of the product they couldn’t see without 3D, if you don’t use professional software and the right computers, the idea will remain an idea. In this case, post production equipment is key to executing the concept.
Carve Your Brand’s Name in the Industry
The hallmark of a professional company is using professional services and equipment. You want to attract clients and customers that associate your brand with quality. When you use unprofessional services and equipment to market your brand, you’re setting yourself up for disaster.
Remember how you present your services will impact how your clients or customers will feel about it. If you sell luxury goods but your video content was shot on an out-of-date camera and was edited by an inexperienced video editor, it will leave a bad impression on your clients.
It Gives You More Options
Professional video equipment gives you more options to work with. Got a great idea and need to find an effect that will help bring it to life? Well, you have a variety of lighting options, drones, cameras, rigs, and software to work with!
Remember, when it comes to ideas, don’t limit them. Instead, set them free.
In Conclusion…
In conclusion, you will get plenty of opportunities and offers to work with independent videographers or production companies who haven’t invested in new equipment. However, it’s important to work with someone who not only understands your requirements, but helps you tackle challenges in a professional manner using the most up-to-date technologies and tools.
336 Productions is a professional video company that helps businesses bring their vision to life. If you’re looking for a B2B or sales video production company for training, corporate communications, scriptwriting, promotion, or trade show video content, feel free to call us at (888) 440-5830.
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