Let Videos Do The Work: Messages That Are Better Delivered With Video

By November 18, 2018March 11th, 2023No Comments

Perhaps you’ve come across the popular phrase TL; DR—short for, Too Long; Didn’t Read. This apt phrase perfectly encapsulates much of the business communication taking place these days. Each new day brings with it an essay-length email that no one really bothers reading through. But this is just a speedy way of killing productivity.

Companies can communicate far more effectively by incorporating one simple tool in their communication strategy: video. From moderately complex to immensely complicated, video can simplify a lot of things.

A picture is worth a thousand words, but a video is worth 1.8 million to be exact. It can succinctly say what texts and emails take so long to do. And it has the added element of visuals and that is much more attention-captivating than static text.

Here are a few messages that are better conveyed with video.

Any Email That Reads Longer Than 300 Words

Thanks to technology, humans now have an attention span that is less than that of a goldfish, and that’s saying something! So, naturally a wordy email will just not cut it. Most likely, the person reading it will stop after a few lines. Say what you want, not with lengthy emails, but digestible videos. An email that takes 15 minutes to be read and comprehended can simply be done better in the form of a 3-minute video.

Walkthroughs And Setups

We’ve all been there; trying to make our way through a book-length PDF that is full of screenshots and puzzling over how Figure 1 led to Figure 2. Pictorial walkthroughs are quite inefficient in explaining certain concepts fully. At the end of it, the person is still left comprehending how one step led to the other. It is quite like trying to finish a jigsaw puzzle with pieces missing.

Using videos for walkthroughs and setups is an effective way of explaining something through and through, without leaving any missing gaps. This is the reason why how-to’ videos are one of the top categories on YouTube.

Controlled Information

Looking to share confidential information that you want to be kept to a limited group of people? Videos offer a secure channel to do that. While emails can be easily forwarded and shared around, with a secure video platform that only a certain group of people have access to, private information will be kept behind closed doors. Whether you want to communicate sensitive information to business partners or something else, video is the way to go.

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