Are you planning to use video as part of your marketing strategy to increase conversions? That’s a good idea, but how do you go about doing this?
Well, the sales video has to be pretty darn good, for starters. It should have interesting material and able to compel viewers to see the whole video instead of just the first few seconds.
One of the top forms of online mass communication, promotional or sales videos can hugely benefit businesses. In fact all businesses, large and small, are choosing promotional video production as their primary online marketing strategy!
An Example Of A Great Promotional Video
Consumers demand videos, which is why many well known (and some not so known) companies have started utilizing sales videos to promote their brand and products. The Dollar Shave Club is one such an example that makes use of this concept in a great way.
Dollar Shave Club
Their promotional video can be found all over YouTube as well as on their home page. Uploaded on March 6th 2013 (on YouTube), 45 days later the video had about 4,335,014 views! Talk about a successful sales video.
This is proof that people love to watch quality made videos, even if it’s a promotional one.
The 4 Steps: How to Make a Great Promotional Video
The following steps have been compiled using the video experts at 336 Productions. The steps include;
- Strategic Planning
In this step, the purpose and strategic goals of the video are identified. All parties involved in the making of the promotional video should meet and have a creative brief where the story is outlined, audience determined, distribution discussed, tone agreed upon, and budget decided.
- Pre-Production
In this step, the technical aspects of the video’s production are planned, cast determined, locations secured, and storyboard created. It answers questions like: Where will the video be filmed? Who will be the talent? Where will cast and crew park when they arrive to set? Basically, pre-production includes all the planning (that needs to be done) to ensure production and post-production goes smoothly.
- Production
This step refers to the actual days of the video shoot, while on set or on-location. This step is very important because the footage captures here is what the editor will work with. If the footage captured during production is bad, there are few tricks the editor can use to turn it around. 336 Productions offers in-studio filming, on-location filming, green screen filming, and aerial filming to their clients.
- Post-Production
This step begins when production of the corporate video ends. The filmed raw footage is transferred to computers with special programs and applications for editing. Clients are shown the video at different stages of editing so that they can provide feedback. Fine-tuning is done to the video and the video is compressed and exporting according to client’s needs.
Remember this; a poorly made sales video won’t do you much good when it comes to sales conversion. Sometimes taking professional help is the only way to guarantee the best. Get in touch with Co-Owners Josh and Marlowe Stone today!
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