The Funky Fusion: Animation and Live Action

By May 7, 2015February 1st, 2023No Comments

As video production in Riverside increases in popularity, thinking of ideas to stand out from the competition can get a little taxing. When you think conventional marketing and the same old sales techniques, your video is likely to be lost in the market. However, there is a way you can get a much-needed competitive edge, and an entertaining marketing video!
Being different and creative is what will ultimately rouse interest within target audiences. When it comes to video production, opt for a hybrid product that includes both live action and animation.

Why Do It?

This technique combines live action with animation (AKA Motion-Graphics). The animations can be on their own (cutting back and forth between the animations and live-action footage), or composited over the live-action footage. Interaction between people and animated conjectures is especially handy when you are trying to explain a complicated concept in a simple manner. The actor can interact with the animations or not. We have produced corporate video concepts both ways.
Here are a few examples of this sort of fusion!


Sometimes, a product is best explained when it has a funny, quirky story representing it. This not only adds to the overall interest, but it speaks to viewers from a personalized point of view. With breVve, the web video we created comprised of both live action and animation elements. Since this application is a contact management tool, our team came up with a variety of concepts that expressed the significance of this timesaving tool.


The Kanex the Multi-Sync Keyboard is an innovative, wireless Bluetooth keyboard that can be shared between multiple devices. This device attributes as an inventive connectivity solution. Implementing motion graphics alongside the physical product resulted in generating a better overall appeal and understanding of the product.

Kanex – Product Video Series

With all the above projects, the team at 336 Productions was responsible for the entire video production process, from concept to completion.

Get Your Video Here!

If you’re looking for a company for Orange County professional video services, consider the services of 336 Productions! It is our belief that video making should be a fun, exciting, collaborative, and an organized process. What makes us stand out from our competition is the way we approach the process and treat our clients. Our goal is to provide the best customer service, the best experience, and of course, the best videos!
Our expertise and services adhere to a variety of businesses in the industry, irrespective of the size of the business in question. Our main focus is to stand out based on creativity. Feel free to go through our portfolio or contact us for any questions that you may have and we will be more than happy to be of assistance!