Video marketing has become one of the fastest rising marketing trends used by both small and large businesses today. Correspondingly, competition amongst LA, OC andRiverside video production companies is also rising by a great deal.
However, in order to help you judge a professional service, we have come up with three tricks that are used by a professional video companies.
Trick #01- Creative Shots
Although having the latest equipment in terms of technology is essential, it’s critical to have the ability to use the equipment to the best of its capability. A creative Director and DP can use that equipment to frame and capture creative shots. This also includes moving shots like panning shots, slider shots, over the shoulder shots, tilt shots, and crane shots. Corporate videos are famous for boring, static shots are tripods using inferior cameras, but the best video vendors are filming corporate videos with Hollywood worthy creative shots.
Trick #02- Aesthetic Appeal
Aesthetic appeal focuses on lighting the set in such a manner that the overall “look” generates a real life feel, rather than a recorded one. It also applies to the wardrobe, makeup, blocking, location and décor–all the things that play a part in the richness of the whole frame. A professional video team will design and execute the entire scene to ensure that these elements are not neglected.
Trick #03- Motion-Graphics
Motion-graphics are used in almost all our videos. Even if just the animated logo bumper you see at the end or beginning of our videos, you’ll see motion-graphics. When you watch corporate videos on the web, you’ll see examples of bad motion-graphics and good ones. Good motion-graphics elevate the production value and strengthen the brand.
Why Choose 336 Productions?
At 336 Productions, we are a professional video production in Riverside, OC and LA using the latest equipment, techniques, and software to make sure our client’s projects are cutting-edge. We read industry blogs and magazines, and go to trade shows to make sure we’re using the best equipment and software out there. It’s critical that we stay up to date with ever-changing technology and trends in our industry because it translates to the videos we produce. Check out our portfolio or contact usfor any questions that you may have!
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