What’s Your Video Marketing Strategy? Moving Above & Beyond YouTube

By August 19, 2015No Comments

Congratulations! You’ve successfully managed to get thousands of views on your company’s professionally produced promotional video. You’re probably ready to celebrate, right? The celebration might be premature. Here’s one thing you should probably take a moment to consider: while your video may be a major hit – is it hit with the right people, i.e., yourtarget audience?

Why YouTube Matters – and Yet Isn’t Quite Enough!

There’s no denying the fact that in your video marketing strategy, YouTube plays a critical role. It is, after all, the second largest search engine next to Google; and so, a very critical role indeed. However, the tragedy of the situation is that many people rely on YouTube as their only video marketing strategy tool. At the end of the day, you’re not quite sure if your video was viewed by potential customers with a genuine interest in your offering, or simply folks on the internet who stumbled upon your video but have no real interest in your product or service.

Here are some ways to promote your videos using various other video marketing strategies:

1.  Get Your Video Noticed By Google

This is also referred to as the search engine optimization. And why have we chosen Google? Because, well, quite frankly, it is the King of all search engines, and the Internet.Google operates in a way to allow its advanced algorithms to “crawl” through the internet finding content that is most relevant to the keywords entered by the users. Focus on developing a title of the video, a little description where the video is displayed, and use keywords that are relevant to the content and audience. Furthermore, adding a link to your website is recommended to drive traffic onto your site. Finally, anotheraspect that is quite beneficial on SEO grounds isclosed captioning.

2.  Promote It On Your Website

Thismight seem quite obvious. However, many markers believe that corporate videos need to be on social media alone, and not on their company website. Your video is more likely to be viewed than the content of your website; hence publishing a video there might be a great strategy.

3.  Share On Other Social Media Platforms

Facebook, Twitter, LinkedIn, Vimeo, Pintrest, Instagram, DailyMotion, and much more – give your video a chance to go viral by publishing it on various other social media platforms for exposure.

4.  Write a Blog Post About It

Blogging is a great content marketing strategy. Combine the power of content marketing and video marketing. Talk about it in your company blog. Build interest, intrigue and the aura of mystery. Make your audience want to see the video!

Whether you’re looking for B2B video in Orange County or event video production, get the professionals to take charge! From conceptualization to completion, we are artists and business people who have a never-ending passion for video and innovative solutions, producing content for TV, web or DVD. Call us today, at (888) 440-5830.